A Starter Guide to New Website SEO

Boost your new website's search rankings with core SEO strategies like researched keywords, compelling content, reputable backlinks, and more. This starter guide presents key tips for improving visibility!
  • SEO.com team members
    SEO.com Team Industry-Leading Experts
    Author block right corner shape
  • June 17, 2024
  • 6 min. read

Search engine optimization (SEO) is a popular marketing strategy — the higher your website ranks in search engine results, the more clicks, conversions, and revenue you can generate. It is one of the best ways to help prospects find your new website, and while it may take a little time to see the results, the wait is worth it.

Read on to learn how to implement a comprehensive SEO strategy to boost your new website’s rankings!

On-page SEO tips

On-page SEO optimizes on-site elements to improve visibility in search results. It makes it easier for search engines and users to understand and navigate your website, leading to improved rankings, more clicks, and stronger relationships with your target audience.

1. Conduct keyword research

Keywords are the words and phrases that users type into search engines like Google. Identifying the keywords your target audience is searching for is essential to any successful SEO strategy.

new website seo

You can research keywords using tools and platforms that make it easy to compile in-depth insights into the best keywords for your industry and business. These tools help you see what keywords your competitors rank for and what opportunities you can capitalize on.

2. Create high-quality content

Content is crucial to your SEO strategy — it is your opportunity to show your target audience that you are trustworthy and capable of delivering the products or services they need. As you write helpful, engaging content that satisfies user intent, you build credibility and authority for your new website.

Follow these content creation tips:

  • Develop a content strategy to keep your website organized.
  • Incorporate original pictures and videos to keep users engaged.
  • Write unique content that prospects will only find on your site.
  • Keep sentences and paragraphs short for digestibility.
  • Update content regularly to maintain its user value.
  • Insert keywords naturally.
  • Demonstrate a clear purpose in all of your content.

3. Optimize titles and descriptions

On-page components such as title tags, headers, and meta descriptions help prospects quickly determine if your page offers value. These elements give you the opportunity to show you have the answers, products, and services your target audience needs.

new website seo

Ensure your content displays and performs well on result pages with these tips:

  • Stay within recommended character limits.
  • Implement relevant keywords.
  • Prioritize user intent.

Off-page SEO tips

Off-page SEO includes activities outside your website that enable you to increase your domain authority and boost rankings. Off-page SEO grows your website’s visibility through a variety of strategies, such as earning backlinks, enhancing your online presence, and increasing your local reach.

1. Build backlinks

Backlinks are hyperlinks on other websites that direct to your site. Backlinks from relevant, authoritative websites help search engines understand your website’s credibility and expertise by enhancing your reputation.

Optimize your backlinks by:

  • Focusing on requesting or earning quality backlinks from reputable sites.
  • Making your content linkable through highlighting your experience and expertise.
  • Publishing research-based content.
  • Leveraging link-building tools.
  • Linking to your site from a website directory site or your social media.

2. Strengthen your online presence

Online reviews can make or break your business. They can persuade prospects to view your website or steer clear, so it’s crucial to monitor reviews as part of your off-page SEO strategy. Encourage your customers to leave honest reviews about your business, and then take the time to provide genuine responses.

Focusing on social media marketing is another way to improve your rankings and boost online engagement. Consider these tactics:

  • Develop a social media strategy that covers what platforms to use and what content to post.
  • Post regularly.
  • Engage with prospects by asking questions and responding to comments.
  • Partner with influencers in your industry.

3. Focus on local SEO

Local SEO includes marketing techniques to engage local audiences and increase local brand awareness. As you promote your local expertise and increase your connection with target audiences in your area, you can rank higher in search results.

Try out the following tips:

  • Claim local listings on third-party sites.
  • Optimize those local listings.
  • Maintain a consistent name, address, and phone number.

Technical SEO tips

Technical SEO helps you create a strong foundation to build the rest of your website on. It optimizes technical aspects of your website to improve site performance, enhance user experience, and increase search engine crawlability.

1. Prioritize a mobile-friendly design

You can help your new website rank higher in search results as you optimize for mobile users. Search engines promote mobile-friendly websites since they want users to have positive experiences on any device. Implementing a responsive design ensures your website looks great and functions properly on any screen size.

2. Improve page speed

The faster your website loads, the happier search engines and users are. Fast load times enable search engines to crawl your entire page and keep prospects on your site rather than a competitor’s site. As you satisfy user expectations, you will build stronger relationships that lead to more conversions.

While you’re improving page load speed, take the time to ensure the rest of your site is accessible. If every user has a great experience, whatever their abilities, your rankings can improve. A few ways to make your website more accessible include:

  • Add transcripts for audio and video content.
  • Create captions and clear labels.
  • Use headings and subheadings to make content more digestible.
  • Allow navigation control with keyboard commands.

3. Create a logical site structure

Focus on designing a site structure that is easy for users and search engines to understand and navigate. It should display information clearly and consistently, enabling prospects to quickly find what they need. Straightforward website architecture helps users have positive experiences with your business, increasing the possibility of a boost in rankings.

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