If you have a website, it’s pretty much a given that you have analytics software for your site. Over just a few years, the software and capability of measuring the varied statistics of your site have gone from rudimentary, to more than most people even understand. I can still remember the days when using counters [...]
You should be paying very close attention to which keywords are driving traffic to your site. If someone at your company isn’t digging into your keyword referral reports in your analytics tool, you are leaving money on the table. Here’s a list of seven ways to effectively leverage your keyword analytics (for both organic and [...]