Building Tracking URLs for Google Analytics
by Scott Smoot, August 26, 2010
This tactic is not really new. In fact, it’s quite old by Internet and SEO standards (being a couple years now). Nevertheless, I see the problem of bad data flowing into Google analytics with enough regularity that I think this deserves some review.
Don’t Blindly Trust your Data
Too often, webmasters and even Internet marketers put too much … Read more
18 Simple SEO Items Commonly Missed in Web Development
by Dan Patterson, July 21, 2010
One of the things we constantly have to do as SEO experts is give recommendations to companies on how they need to change their site so that they can be better optimized.
The sad thing is that a lot of the things we recommend should have been done during the Web development phase the first time around.
No … Read more
Discrepancies In Webmaster Tools Clickthrough Data
by Greg Shuey, April 16, 2010
This is a follow up post from my post yesterday about click-through data in Webmaster Tools. After comparing some analytic data and reading numerous tweets and blog posts about the matter, it is obvious that there are discrepancies in the click-through data that is being shown in the Webmaster Tools interface in comparison to Google Analytic … Read more
Web Counters are so 90's
by Scott Smoot, February 20, 2009
If you have a website, it’s pretty much a given that you have analytics software for your site. Over just a few years, the software and capability of measuring the varied statistics of your site have gone from rudimentary, to more than most people even understand. I can still remember the days when using counters at … Read more
7 Ways to Use Keyword Analytics to Your Advantage
by Dave Bascom, February 21, 2008
You should be paying very close attention to which keywords are driving traffic to your site. If someone at your company isn’t digging into your keyword referral reports in your analytics tool, you are leaving money on the table. Here’s a list of seven ways to effectively leverage your keyword analytics (for both organic and paid … Read more
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