‘Marketing’ Category


Small Business and Marketing [Infographic]

What’s your small business SEO strategy? If you’re like the many small business owners, you may be wondering how you can leverage the power of social media and online marketing to get ahead. In fact, only about 27 percent of small businesses have a current SEO plan, and when you combine that … Read more


WordQuakes and Collaboration to Get The Most of SEO

The impact of content online is huge. As digital marketers, we are constantly looking for ways to capitalize on opportunities and ride the viral train. I just finished reading an interesting article: The blogosphere as an excitable social medium: Richter’s and Omori’s Law in media coverage, It takes us through the effect … Read more


Eight Easy Steps to Choosing a Domain Name

Choosing a domain name can often be a frustrating and challenging task. It’s not uncommon to feel that all the good names are taken. Nevertheless, with a little creativity it is possible to choose a great domain name that will make you proud for years to come. And while there is no … Read more


Your Website and the Butt-Brush Effect

Chances are you may have heard of the Butt-Brush Effect, from Paco Underhill’s seminal work, “Why We Buy.” A brief synopsis of the Butt-Brush Effect: Underhill observed women shopping for neckties at a department store (not in a creepy way, he was conducting research). He noticed that the racks were really close … Read more


Quit Screwing Around, Punch Your Website Visitors in the Face

4 commonsense ways to sell more stuff on your website When people come to your site, they are looking for one thing, and one thing only. For us, our visitors are looking for one product: Top Search Engine Rankings. That’s really it. Sure, they might want top rankings to get more traffic, … Read more


What’s in a Name? The Process of Naming Your Business

The significance of the naming decision cannot be underestimated. Among the best remembered names are double entendres (phrases with double meanings) which are oft en whimsical. One meaning is pertinent to your industry or company, and the other meaning is often silly or otherwise memorable. It is also favorable if your name … Read more


Walk on Water with Viral Video

I recently ran across a video of athletes literally running on water. I saw the video, passed it on (with a fair degree of skepticism), pondered on its implications. Running! On water! Then, once I got over how cool it looked (and stopped trying to figure out if I could do this … Read more


Creating a Consistent Offline to Online Branding Experience

Many companies choose to complement their search marketing campaign with traditional offline methods. For those who use direct mail, radio, TV, or magazines to drive website traffic, care must be taken to ensure the transition from offline to online be as seamless as possible. If you have ever received a distinct marketing … Read more


Convert More Leads With a Cleaner Website

A big part of marketing is putting yourself in your customer’s shoes. Business owners should likewise take a step back occasionally and look at their website from the customer’s perspective. Let’s take a look at the home pages of two websites so you will see exactly what I’m talking about. As you … Read more


SEO Grows Up, Now More Than Just Links and Tags

Many businesses don’t think SEO is difficult, and they are right. It’s not rocket science, but it does require applied strategy, testing, and a lot of patience. Faced with the choice of going all out SEO (in or out of house), or putting it into the hands of a few part-timers to … Read more

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