The best Internet marketing strategies of 2009 revolved around establishing credibility and targeted exposure. The search engine optimization company says similar tactics will work in 2010. SALT LAKE CITY — In response to an eMarketer.com study stating that businesses will spend up to 75 percent more on Internet marketing this holiday season, … Read more

Last month, my wife and I jumped on a plane out of Salt Lake City and headed toward what my wife refers to as “the most magical place on earth,” Walt Disney World. Why were we going when we don’t have any kids? I can promise you it wasn’t because of all … Read more

There are many different types of online marketing strategies available. Two of the highest-impact options in the Marketing Manager’s arsenal are SEO and PPC (Pay-Per-Click). These two channels share many similarities. Ultimately, you are trying to obtain a link to your site in the search results for increased click-through. Unfortunately, many companies … Read more

We all know that almost every business has peak times and low times. The great thing about doing SEO and online marketing is that you can very easily find the peak seasons for searches and traffic in your industry.  Once you have that information, you can act on it to keep your business … Read more

“A generalist is someone who knows less and less about more and more until he knows nothing about everything, while a specialist is someone who knows more and more about less and less until he knows everything about nothing.” In some fields, neurosurgery for example, nothing short of a specialist will do. … Read more

From the conception of SEO to now, the whole goal and purpose of SEO was to get your website to rank #1 in the search engines for your “trophy keywords.” Over the years people have found many different ways, both ethical and not-so ethical, to increase their search engine rankings; but the … Read more

For those of you who just can’t get enough Internet marketing news, there are a number of industry magazines that you can subscribe to for FREE. These Search Engine marketing magazines can help you keep up on industry news and generate new ideas for your business and your web site. Reading about … Read more

Many economists think we are already n the middle of a recession, or we’re quickly heading into one. I’m no economist, but it’s obvious that things are definitely tightening up. Gas prices are sky high. The housing crisis and credit crunch have people worried. Many companies are cutting back on their marketing … Read more