Search Engine Optimization: Know Before You Go
Many companies decide on a whim to jump on the SEO bandwagon without really understanding the ramifications. While SEO is becoming more and more vital to a successful business model, there are many things that need to be considered before moving forward. Below are a few points to get the juices flowing. … Read more
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Identifying and Combating Duplicate Content Issues
A recent post by Paddy Moogan from Distilled about when to use a 301 redirect and when to use a Rel =Canonical got me thinking about all the possible ways we can fight duplicate content issues. First, for those who are new into search marketing; a duplicate content penalty is a consequence … Read more
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The Seven Ghosts of SEO
Seven SEO techniques that might have brought great results in the past but are now no longer effective. These techniques will be known as the seven ghosts of SEO.
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7 SEO Idiots (I Mean ‘Experts’) to Avoid
Some of the SEO “experts” we encounter exhibit less than tasteful attributes. Having been inspired by The Oatmeal, I’ve taken the liberty of illustrating some of the bad SEO professionals. I understand that I might be slightly hypocritical in this post. I’ve found myself displaying some of the characteristics below. Big Words/Acronyms … Read more
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 to Avoid "Pin It")
7 Steps to Writing Good SEO Website Copy that Humans Will Read
Today, there are really two purposes of website content: *To communicate with search engines *To communicate with website visitors The problem is, search engines and site visitors speak different languages. And that right there is the paradox. If you write it solely for the search engines, you may get better rankings but … Read more
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SEO for eCommerce Part Two: Poor Site Structure
You have been waiting for it all summer and now it is finally here! My follow up post to SEO for eCommerce Part One: Content Woes. Before I go into details on the next biggest problem with eCommerce sites and search indexing, I will take a few minutes to reply to some … Read more
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4 Reasons Why the 301 is a Must
Debate Follow-up: The Necessity of the 301 Thank you to everyone that participated in my debate. It’s always fun to have people discuss some of the basics. For those who missed the first post, here is the debate: Are 301 redirects of the non-www version of the site needed, or still considered … Read more
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3 Conversion Busters You Can Easily Fix Today
I review several websites every week, analyzing them from the perspective of usability and overall ability to converting traffic to customers/leads. While a fair amount of businesses out there are getting their act together where online user experience is concerned, I’m constantly amazed by the huge amount of low-hanging conversion optimization fruit … Read more
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18 Simple SEO Items Commonly Missed in Web Development
One of the things we constantly have to do as SEO experts is give recommendations to companies on how they need to change their site so that they can be better optimized. The sad thing is that a lot of the things we recommend should have been done during the Web development … Read more
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SEO for eCommerce Part One: Content Woes
ECommerce website optimization and search engine optimization strategies are very similar to other types of websites. However, there are some common mistakes that prevent eCommerce sites from achieving top search engine rankings for their targeted search terms. The focus of my next few blog posts will be on these common mistakes starting … Read more
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