Marketing Your Small Business For Under $5 Per Month (Phase 2)
In my last post we talked mostly about how to set up your website, get it optimized, and how to start writing content that your potential customers are looking for. The name of the post sparked some discussion about how everything I discussed may not cost much, but definitely takes time. This … Read more
READ MORE ▶
Tweet
 "Pin It")
Google – Getting Into The 2012 Election
Google is moving into the political scene. They’ve launched a Google+ Page to focus on politics and elections, they’re blogging about election issues, posting the candidate’s videos, and they put together a trend center which allows you to track all sorts of data. You’d think they are wanting to influence and … Read more
READ MORE ▶
3 Actionable Tactics For Content Creation Using Quora
Okay, so perhaps Quora pulled a Christian Laettner and didn’t live up to the hype of becoming the next big thing. There is still good news, though. If your job, company or project involves any type of content creation, Quora can be very effective. Quora is essentially a more hip Yahoo answers. … Read more
READ MORE ▶
Brand It: Four Ways to Brand Your Business via Pinterest – Part 3
What do Chobani Yogurt, Drake University, and Oreck Vacuums all have in common? They are all rock stars at leveraging Pinterest to brand their business. Each plays to their unique demographic – Chobani dedicates their pins to delectable treats, Drake boasts boards of bulldogs and study guides, and Oreck features re-pins of … Read more
READ MORE ▶
Which Version of My Domain Should I Use? [Video FAQ]
READ MORE ▶
4 Competitive Reports Your SEO Will Die Without
In the world of search engine optimization, competitive intelligence is an indelible source of campaign sustenance. Knowing where competitors are ranking for key terms, and more importantly, why they might have better rankings than your site, is information you simply cannot go without. I am going to walk through a few different ideas … Read more
READ MORE ▶
So You Want to Rank In Google?
Discussing SEO with clients is no easy task but educating them about what is required to get them rankings is extremely important in order to set the right expectations. Individuals working in SEO must understand how Google and other search engines crawl, index and rank websites to be able to educate the … Read more
READ MORE ▶
How To Leverage Pinterest In Your SEM Strategy – Part 2
In a previous post, my coworker Lauren outlined what Pinterest is, how to use it, and why it’s important. As part 2 in a 3 part series, I want to outline how Pinterest is now becoming an important element to any SEM strategy. Content Marketing Content marketing is not just about words, … Read more
READ MORE ▶
Explode Your Keyword List Right – Part 4
This last post of the series is one targeted toward SEO campaigns so large that maintaining, monitoring and collectively progressing them on a keyword level can feel like you’re trying to push a beached whale. In any enterprise campaign, the achilles heel is almost always a lack of organization. With organization will … Read more
READ MORE ▶
An SEO Campaign Is Like a Marathon
As an account management professional over the last seven years, I have come to appreciate the power of a good analogy. Two years ago I decided to make the move from managing accounts in the world of finance to managing accounts in search engine marketing. As I began communicating with my SEO … Read more
READ MORE ▶
