A lot of people have made a New Year’s resolution to lose weight in 2010. For website owners, you might have made a similar commitment to lose some undesired thing: your high bounce rate. To make this type of resolution come true, first you need to understand what causes a visitor to bounce from your [...]
It is that time of the year again. You can feel it in the air and see it everywhere you go. The lights are on the neighbors’ houses and the stores are getting more and more crowded as we get closer to the 25th. For children, Christmas is a magical time where they dream every [...]
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As I’ve said in a previous post, SEO can be broken down into a couple of main categories: Content, Architecture, and Links. I think most people understand the importance of building content and getting links, but there are a lot of larger and poorly built sites that struggle with some fundamental problems [...]
When I started my career in SEO and Internet marketing there were many nights I would leave the office overwhelmed with the amount of information that I needed to know. I come from a marketing background, which means I understand the need to cater advertising to a specific audience, but all the talk of HTML [...]
I think it’s safe to say that everyone is familiar with the Hokey Pokey. You know, that song where you put a body part in, take it out and then shake it all about. Then in the end, you put your whole self in to finish the song.
Surprisingly, this song relates really well to doing [...]
As an SEO, I know that my industry is constantly changing and evolving. That is one of the reasons why I truly love marketing through the search engines. One upcoming change will be the release of what has been code-named “Google Caffeine,” which can be beta-tested here. It will be a new, more powerful version [...]
I heard something on the radio a few weeks ago that stuck with me and made me think about the basics of SEO. The line went something like this, “You have to have the fundamentals down before trying any of the fancy stuff. ” So before you go out and try to do things like [...]