One of the things we constantly have to do as SEO experts is give recommendations to companies on how they need to change their site so that they can be better optimized.
The sad thing is that a lot of the things we recommend should have been done during the Web development phase the first time around.
No … Read more

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A few days ago, a client expressed a doubt that’s probably all too common. He said, “You guys recommend that I get more involved in social media, but I’m in the (insert boring industry here) industry. What is there to say about the (insert boring industry here) industry?”
Is social media stardom reserved only for the … Read more

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Dive into social media and soon you’ll see the good, the bad and the could’ve-been’s out there. I want to address the latter. So many pieces out there get little attention due to one or two small things that could make a good thing, great.
Here are a list of the things I’ve seen make a piece fall … Read more

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The Foursquare ROI Challenge is in full swing and we are now talking to various businesses about their Foursquare plans and how they can use location-based marketing to “steal” customers.
One of the more common questions that we get from businesses is:
How do I know which Foursquare special to run?
And right off the bat, we respond with:
It … Read more

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So the headline-grabbing, first-mover, element of surprise is gone.
Starbucks has went ahead and made a PR splash with their recent announcement offering Mayors a discount at locations nationwide.
Is it time for small businesses across America to pay attention to location-based marketing applications?
Maybe. Probably. What do you have to lose?
But it is still very early in the … Read more

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SEO is alive and flourishing, according to some best-selling authors and professional bloggers. In a Utah event sponsored by the Women Tech Council in Utah last week, Chris Brogan, Mitch Joel, and Julien Smith drove home the importance of visibility as one of the keys to building online communities and earning consumer trust today.
While they spoke … Read more

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When we heard about the Women Tech Council’s event, which hosts three New York Times Bestselling authors and renowned marketers, we jumped at the chance to be part of it. Chris Brogan, Julien Smith and Mitch Joel — some of the most respected leaders in social media marketing — will focus on building trust and relationships … Read more

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Yesterday was the last day of PubCon South here in Dallas. There was no shortage of chatter around the sessions, yet somehow I had a song in my head all day. It was something about, “Chinese food makes me sick,” and “Abercrombie and Fitch.” If you know what song that is, you are probably the guy … Read more

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