Most of my holiday vacation was spent resting, visiting with family, and reflecting on the past year. I thought about my accomplishments, failures, and intentions. I beat myself up for not blogging enough and wondered what changed from previous years. Several reasons I didn’t blog: A change in my responsibilities forced me … Read more

2011 was a big year for social media. We saw continued growth of sites like Facebook and Twitter, as well as the introduction of Google+. Many businesses continued the adoption of using social media as part of their marketing strategies, and now we are seeing the the early stages of what the … Read more

It was only a matter of time but in less than 90 days Google+ has gone from being invite-only to available to everyone! The announcement made today on the Google blog also includes announcements for expanded Hangout features and search options. In nearly 3 months, the Google+ project has seen 91 different … Read more

Twitter arrived on the scene July of 2006. As of 2011 it has more than 200 million users and 1.6 billion tweets per day. It sure has grown. But can Twitter sustain its growth and weather the storm of the web and its own users? Twitter has a number of powerful benefits … Read more

Google launched Social Search in 2009 and since then we have seen results from Twitter, Flickr, Quora and other social media sites appear along with Google’s standard search results. In the latest improvement to Social Search, Google is now including Google+ posts. Social Search features links shared by your friends on the … Read more

Peter Shankman — the skydiver and PR guy who gained fame by founding HARO (Help a Reporter Out) — spoke in Salt Lake City last week about social media marketing and building trust around a brand. The guy has great ideas that can help any business thrive. Thanks to OrangeSoda for bringing … Read more

1. Blogging Blogging comes in many forms from corporate blogs with a controlled message to personal blogs with information about that latest weekend retreat with friends. Businesses often find it difficult to provide the necessary resources to blog consistently with a message that is satisfactory to upper management and provide enough value … Read more

One of the things we constantly have to do as SEO experts is give recommendations to companies on how they need to change their site so that they can be better optimized. The sad thing is that a lot of the things we recommend should have been done during the Web development … Read more

A few days ago, a client expressed a doubt that’s probably all too common. He said, “You guys recommend that I get more involved in social media, but I’m in the (insert boring industry here) industry. What is there to say about the (insert boring industry here) industry?” Is social media stardom … Read more

Dive into social media and soon you’ll see the good, the bad and the could’ve-been’s out there. I want to address the latter. So many pieces out there get little attention due to one or two small things that could make a good thing, great. Here are a list of the things I’ve … Read more