How Long Should a Blog Post Be? The Best Length for 2024

Finding the right blog post length is crucial for engaging your audience effectively. While aiming for 1500-2000 words is common, factors like topic relevance and audience understanding play a significant role.
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    SEO.com Team Industry-Leading Experts
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  • June 14, 2024
  • 5 min. read

In general, blog posts should be around 1500-2000 words — but this total can depend on many factors. Whether you are just starting out or are looking to grow your business’s blog, you should know that word count can matter when it comes to user engagement.

Let’s dive in to discuss more blog types in detail and the exact word counts you should shoot for.

Short form vs. long form: Is longer really better?

Here comes the dreaded answer — it depends. Trust us, we are as frustrated with this vague answer as you are, but there is truth to it. When writing a blog post, your content and word count should depend on your:

  • Topic: Your blog post can only be as long as the information you find on a topic. If your topic is more niche, there might be little out there to build out a full-length article. For example, someone writing a blog about why pineapple is the best pizza topping may not find as much information as someone writing a listicle about the best pizza topping creations around the world.
  • Audience: Just like the topic, consider those you are writing for. If you are a food blog convincing others to switch to a gluten-free diet, you should provide more information on why being gluten-free is better than the freedom to eat bread. Additionally, it’s safe to say that someone clicked on this article because they have limited knowledge about being gluten-free. Knowing whether or not to go into detail about a topic depends on how well you know your audience.
  • Goal: Start your blog with the end in mind. What you are trying to achieve can let you know what you need to delve into — from skimming the surface of a topic to being seen as the ultimate expert.
  • Competitors: As with sports, ranking in blog posts matters. See what your competitors are doing to rank high in SEO strategies and inspire your writing with similar tactics, making a note of their total word count on a similar topic.

Types of blogs and their general length

The type of blog you’re writing can also determine your word count right out of the gate. While this can fluctuate — and it does — here are some of the most common blog posts and their respective word counts:

  • Update article: If you want to inform your readers of changes in your company or provide an employee spotlight, these are called update articles. Update articles don’t usually require background information or a lot of detail, allowing these posts to shoot for 400-700 words.
  • Informational content: Informational articles are the typical posts you’ll see on a blog, including listicles and SEO-driven content. These posts start to delve into the wordier side of blog writing, shooting for around 1000-1500 words.
  • Pillar pages: Pillar pages are the cornerstone of your blog, often linking to other pages and articles. Because they carry a bulk of information, pillar pages are often the most extended blog type to write, coming in at around 3000+ words per page.
  • How-to guides: How-to guides can be some of the more entertainment-focused content, depending on your topic. After all, who doesn’t want to follow in the footsteps of the How-To Queen, Andie Anderson? Whether you are writing an article on how to lose a guy after a certain amount of days or a step-by-step guide on how to install an HVAC system, try to cover it in around 1500-2500 words.

how long should a blog post be

Steps of finding enough words to fill the page

Now that you know how many words to shoot for, are you ready to put your knowledge to use? Writing a blog can seem easy, but finding enough words to fill a page without sounding fluffy can be challenging. Take a look at these steps — even steps we took to write this exact article — to hit the ground running:

Do your research

It’s impossible to write an article without knowing anything about your topic. While this may seem obvious, it can be tempting just to start writing what you know and hope the words will come to you. Instead, do all your research first! This process will give you a good idea of the primary topics to cover and the best keywords to use, streamlining your writing process.

Create an outline

Now, it’s time to plan out where you’re going with the topic. You can decide to create an outline during the research process, but be careful not to mirror another article’s structure. See what topics catch your eye and put your own spin on your headers. It can even be helpful to plan out how many words you will allocate to each section.

Vary content structure

Varying your content structure under each heading can keep your writing fun and interesting. Your topic can even influence the way your content is structured. For example, if the question you are trying to answer requires a simple answer, offering bullet point lists can make the content skimmable for readers.

how long should a blog post be

Switch up sentence formatting

Just like with your content, switching up sentence formats can make reading more interesting. Reading a ton of short, choppy sentences in a row can be off-putting, and too many long sentences can be mentally exhausting. This way, reaching your word count with variety can even be more fun for the writer!

Focus on value

While reaching your targeted word count is an achievement, be sure that every sentence you write has value. In other words, don’t just write to write. A blog with 75% fluff will be discarded by a reader searching for information on your topic. Even if you have all the right SEO keywords, the words surrounding them matter.

 

Boost your blogs with SEO.com

We understand that nailing down valuable content while reaching a sufficient word count for your blog can be a lot to juggle. At SEO.com, we offer solutions from WebFX to build your SEO process, including everything on and off the page.

Together, we can get your blog ranking higher! Contact us today for your company’s custom SEO proposal.

 

Add WebFX to your content marketing toolbox today

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