Dominate SEO with Your CRM: Here are 6 Top CRM Examples

Customer relationship management (CRM) is foundational software for most sales teams worldwide. It allows you to track a customer’s journey, collect leads, file data, and access all your customer information in one platform.

But can a CRM be involved in the search engine optimization (SEO) part of your marketing operations? 

Learn what the best CRM for SEO is in this article. We’ll take an in-depth look at how you can use this software to leverage your online marketing strategy!

What is CRM Software?

CRM software is a tool that helps you manage important customer data and your team’s interactions with those customers.

92% of businesses say CRM software plays an important role in achieving their revenue goals.

These platforms house a lot of information about customers. From the time they contact your company to the time they become a customer (and even beyond), all the information associated with that individual needs to be stored. For some companies, the customer data they have can quickly rack up in the thousands — that’s a lot of data.

A CRM software platform can house and organize all that data. You can capture a person’s personal information and use that to personalize their marketing experience and keep tabs on where they are in the customer’s journey. 

All information, positive or negative, can be stored in one location, making it easy to access and communicate with clients.

Best CRM for SEO for 2024

You want a CRM that is affordable, offers good features, and provides features like data storage, customizations, data collection, and support. The following are CRMS that are of high quality, have good overall features, and are SEO-optimized CRMs. 

1. Nutshell

If we’re going to talk about the best CRM for SEO, we have to mention Nutshell — a CRM platform from the team that brought you SEO.com. It’s an all-in-one CRM with pipeline management and sales automation. 

You can access all the information you need in a user-friendly interface background, making it a front-runner top contender for the list of top CRMs for SEO. 

Just a few of the features you will get include:

• Unlimited data
• Contact management and communication timelines
• Personal email sequences
• Full reporting suite, including Funnel, Forecast, and Activity reports
• Dedicated strategists and free scheduled phone calls

2. ClickUp

ClickUp brings a certain fun element to the world of CRM, with their bright colors and collaborative focus. The dashboard is easy to navigate with handy widgets, interactive sprints, and time tracking. 

You will be able to:

• Set goals and track progress
• Have a visualization of your team’s day-to-day work capacity
• Get automatic activity reports enhanced with AI machine learning

3. SEOCRM

SEOCRM is a cloud-based CRM. Their clientele is mainly targeted at digital marketing agencies, but they have expanded to other small businesses in different sectors, including travel, IT, and law firms. As the name indicates, they have altered their CRM to include features you can apply to your SEO strategy.  

Features that SEOCRM includes are:

• View of project performance and set metrics
• Grant of access to clients with limited functionality
• Leads management system that gives you the full client journey
• Project management tools that allow you to manage other marketing departments

4. SugarCRM

SugarCRM puts their emphasis on technology working for their clients. Their CRM uses the latest technology to give clients intuitive customer experience tools that pull detailed customer data from multiple touchpoints and channels within easy reach. 

SugarCRM provides great features like:

• Streamlined data collection
• Automated customer information updates
• Calendar syncing
• Automated routing leads

5. Bonsai

Bonsai’s focus is on providing support for its clients. 

Their product has all the basic client and project management features, but you can also:

• Track your pipeline
• Build your contact list
• Collaborate with your clients in real-time
• Have access to resources and form templates

6. HoneyBook

You can do all the basics with HoneyBook, including making professional invoicing and securing payments.

You also get other features included, such as:

• AI integration that allows you to gain insight into your analytics.
• Automation for tasks, emails, and follow-ups
• Integration with various other software, including QuickBooks, Outlook, and Gmail                                                                                                                                                                                                                                                                                                                                                                                                                                                       
• An onboarding specialist that helps you get started (advanced plan only)

How to improve SEO with CRM Software

While you can funnel information from your website into your CRM software with email and form integration, you might not know that your CRM can also support your SEO. On the surface, a system built for leads and relationships might seem like a strange place to search for keywords and metadata. But if you think about it, it actually makes sense. 

Your SEO is geared toward your customers. It’s all about using the right keywords to get them to engage with your content. You might use third-party software, such as keyword research tools or analytics, to gain insights into your target audience.

Looking at your CRM, you might see the connection now. Your CRM is basically a goldmine of information on customers who already had an interest in, bought, or loved your product. It makes sense that you want to attract more users that are similar to the customers you already have. 

Once you start tapping into how you can translate the data for your online marketing efforts, you’ll realize you need to get an SEO-optimized CRM. 

Here’s how investing in a top SEO CRM can help your search strategy:

Help define your target audience

Using the data from support tickets can give you real-life examples and information on your target audience. You can understand and define who they are, which can give you ideas on what content they would enjoy. With sales insights, you can address key pain points in your content strategy, answer common questions, and use the right tone to attract similar audiences.

Key information that can drive your content and SEO strategy from your CRM tickets can be:

• Data on what industries your customers work in
• What positions prospects hold
• Where people are located

Get keywords from your CRM

Think of all the keywords you have in use right now. They might be location-orientated, similar words to your products or services, or maybe some long-tail keywords around the uses of your products or benefits of your business.

So, how can your CRM help?

Analyze customer conversations, and you’ll find endless words that customers use to describe your products and services. CRMs give you insight into the type of words clients use when discussing your products or services and provide an idea of the content you should create. 

Use your CRM to track communications for guest blogging

Guest blogging is one SEO strategy that helps you boost your off-page SEO efforts. But it takes time, effort, and communication to facilitate guest blogging opportunities. Luckily, your CRM can help you manage these interactions.

Your CRM can help you store information about who you’re reaching out to and record all communication with them. It creates a centralized place to keep all this important information for guest blogging opportunities.

Bringing SEO and CRM together

Partnering with Nutshell, a sister company to SEO.com, will allow you to manage your customer data and leverage it for your SEO campaigns. Explore Nutshell to see how it can help take your SEO (and customer data) to the next level!