Off-page search engine optimization (SEO) efforts are reputation-building activities that result in quality backlinks leading to your site and gaining trust from more online users.
While off-page SEO entails various tasks, the best off-page SEO tools can streamline your processes and help your overall SEO strategy.
Here’s what we’ll cover:
What is off-page SEO?
Off-page SEO (or off-site SEO) is the practice of improving a site’s search rankings through activities outside the site.
Here are common off-page SEO tactics:
- Link building
- Local citations
- Social media
- Guest blogging
- Influencer marketing
- Digital PR
What’s the difference between off-page SEO and on-page SEO?
Off-page SEO activities are performed off your website, while on-page SEO efforts involve elements found on your site.
The table below details their differences:
| Off-page SEO | On-page SEO | |
| Definition | Implementing tactics outside your website to gain backlinks and trust | Optimizing elements found on your site to rank in relevant searches |
| Examples | Link building
Influencer marketing Digital PR |
Internal linking
On-page content Meta titles and descriptions |
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7 best off-page SEO tools list
Now that you know what off-page SEO is, let’s go through the tools that can help you implement the various off-page SEO activities:
- SEOquake
- BuzzStream
- Google Search Console
- SEO Checker
- Ahrefs Backlink Checker
- Moz Local Listing Score
- Semrush Local Listing Management Tool
1. SEOquake
Pricing: Free
Best for: Assessing a site’s SEO health for guest blogging
SEOquake is a free web browser plug-in that provides you with a page’s off-page and on-page SEO characteristics.
It’s handy as a free off-page SEO tool that can inspect any page or site’s SEO health, so you can quickly check if you must reach out for guest blog posting.
Link SEOquake to your Semrush account to see how you stack up against your competitors and learn more about a competitor’s:
- Number of backlinks
- Number of referring domains
- Semrush rank
SEOquake also works in the SERPs, so you get a shortlist of websites you can contact for guest blog posting.
2. BuzzStream
Pricing: Starts at $24 per month (14-day free trial available)
Best for: Contact list segmentation, email personalization, and scheduled email send-outs
BuzzStream is an off-page SEO tool that helps you create and schedule personalized outreach emails. This tool is handy for public relations, link building, and content promotion efforts.
This off-page SEO tool lets you segment your contact list and create templates for each campaign or list. You can monitor your emails’ open, click, and response rates to identify which campaigns or messaging work best.
3. Google Search Console
Pricing: Free
Best for: Disavowing links
Google Search Console is a free SEO tool from the search engine giant. You can use it to monitor your website’s ranking and presence in SERPs. It also helps you identify spammy links.
If a spammy website links to your site, Google might think you’re involved in a link scheme — a black-hat SEO tactic that manipulates rankings. When this happens, you’ll get a manual action notification on Google Search Console for unnatural inbound links.
You must remove these inbound links to avoid getting a penalty, which can impact the ranking of the affected page or your entire site. If you can’t remove them, you can disavow the URL or domain through Google Search Console’s Disavow Tool.
4. SEO Checker
Pricing: Free
Best for: A quick analysis of your site’s backlink health
SEO Checker is our free audit tool. It analyzes your site’s SEO performance and provides an overall score in a minute.
You can use this free off-page SEO tool to quickly analyze the health of your website’s backlinks and get suggestions for improving it. It also tells you how difficult it is to improve your backlinks and how impactful the optimization effort is.
5. Ahrefs Backlink Checker
Pricing: Starts at $99 per month for the full suite of Ahrefs tools (Free limited version available)
Best for: Analyzing the quality of your backlinks and spying on your competitors’ backlinks
Ahrefs has a suite of paid SEO tools. One of its off-page SEO tools is the Backlink Checker, which can analyze a page or site’s backlinks.
The free version of this off-page SEO tool provides you with the following information about your backlinks:
- Number of backlinks
- Number of domains referring to your page or site
- Referring URL’s domain rating
- Referring URL’s Ahrefs rank
- Anchor text
Meanwhile, the paid version provides you with more details, like the estimated organic traffic that the referring page gets. You can also use this tool to spy on your competitors’ pages and uncover the domains linking to them.
6. Moz Local Listing Score
Pricing: Starts at $99 per month for a full suite of tools (Free limited version available)
Best for: Checking your business’s listing in search engines and local citations
Another way to improve your site’s off-page SEO is to ensure your business is listed correctly in directories and search engines. Tools like Moz Local Listing Score can help you check your business’s name, address, and phone number (NAP) across various directories.
Type in your business name and location details, and you’ll get information on how optimized your location data is. This off-page SEO tool immediately tells you which directory lacks details like your website link or operating hours.
7. Semrush Listing Management
Pricing: Starts at $108 per month for a full suite of tools (Free limited version available)
Best for: Managing your business site’s citation on various directories and websites
Managing your business’s local listing involves checking your company’s information on various directories and websites. This can be time-consuming.
To streamline your process of checking and updating your business information online, you can use tools like Semrush Listing Management. This off-page SEO tool lets you edit your business info and automatically apply the changes to top local directories online.
Semrush Listing Management Tool lets you respond to reviews on various sites through a single platform.
Cut Your SEO Time in Half
Need help finding the best off-page SEO tools?
Off-page SEO efforts involve reputation-building activities and are often time-consuming. With the best off-page SEO tools, you can elevate your website’s trustworthiness, traffic, and ranking.
If you need help, contact SEO.com to get help from our experts!
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