Google Plus: The Ultimate Guide to Ultimate Guides

Google Plus

I love Google Plus. To me, it’s no accident that the network has seen explosive growth in the number of active users over the past year. As Google continues to integrate its social network and add a “social layer” to its other products and services, I expect this upward trend to continue. Google Plus: The […]

Google Moves to Make All Search Data Secure

google-moves-to-make-data-secure

As many of you have heard, Google confirmed this week that it is securing all organic search keyword referrer data. The new update to Google Search has added the SSL protocol to all searches, essentially making all keyword referral data display as not-provided in Google Analytics. What does this mean for marketers and businesses that […]

Why You Should Embed Google Plus Posts

Why-you-should-embed-google-plus-posts

Just recently, Google has made a feature available that allows anyone to embed their Google + posts anywhere on the web. Google is making strides and following Twitter and Facebook by doing what they always do and taking it up a notch. Website owners and blog users can take any post that they find useful […]

Targeting Users Around the Globe: When and How You Should Use the Hreflang Attribute

hrefs for other languages

If you’re even a little familiar with online marketing, you probably know that search engines don’t look too kindly upon duplicate content. Have too much of it (as may happen in the cases of syndication, boilerplate repetition, printer- or mobile-only versions of pages, and more), and you may find yourself filtered out of the search […]