Online Content Collective October 21, 2013

Content Collective Marketing

This week’s content collective covers a wide variety of topics as we discuss buyer personas, Penguin, and nofollow tags. These three practices have evolved quite a bit over time but are just as relevant as ever for SEO and online marketing. Colby Hooley Recommends: 6 Reasons Why Buyer Personas are More Important Than Ever What […]

Is Instagram a Valid Marketing Tool?

Instagram-valid-marketing-tool

Here is a horrible joke: as I was preparing to write this article about Instagram, I was told to use my best Instagrammar. It’s a little known fact that about twice a day someone is proclaiming another online social marketing tool that must be used in order for your business to stay ahead. If you […]

Online Content Collective October 14, 2013

Content Collective Marketing

The Online Content Collective for the current week brings us a content marketing tactic, a new Google algorithm and the chemistry of SEO. We’ll start off by taking a look at the realm of guest blogging, and then sift through the implications of Hummingbird before we examine the periodic table of search engine ranking factors. […]

Using Pinterest to Leverage Marketing Efforts

using-pinterest-to-leverage-marketing-efforts

Pinterest gives us an opportunity to market to fans and consumers like no other social media site does. According to Wishpond, nearly double the fans interact with brands or companies they like on Pinterest than they do on Facebook. Pinterest has always been uniquely focused on visual aspects, but now, with the new article pin […]

Google Plus: The Ultimate Guide to Ultimate Guides

Google Plus

I love Google Plus. To me, it’s no accident that the network has seen explosive growth in the number of active users over the past year. As Google continues to integrate its social network and add a “social layer” to its other products and services, I expect this upward trend to continue. Google Plus: The […]

Google Moves to Make All Search Data Secure

google-moves-to-make-data-secure

As many of you have heard, Google confirmed this week that it is securing all organic search keyword referrer data. The new update to Google Search has added the SSL protocol to all searches, essentially making all keyword referral data display as not-provided in Google Analytics. What does this mean for marketers and businesses that […]