SEO & PPC: Working Together To Maximize Returns

seo-ppc

SEO & PPC. Friends or foes? And which one really is more effective in an online marketing campaign? The truth is that they are not only friends but “coworkers” as well, and one is not necessarily more effective than the other. They serve different purposes but working together they create a synergy not possible as […]

Why Your Business Should Be On Foursquare Now!

Why Your Business Should Be On Foursquare

This is not your parents Foursquare. Nor is this another rendition of Kick-The-Can! This, ladies and gentlemen, is one of my favorite SoLoMo (Social Local Mobile) apps out there, and as a business it should be one of yours too! Let me ask you something… Do you have a local business that thrives on needing […]

How Your Small Business Can Find Time For Social Media

Social Media Tips for Small Businesses

The title of this article could also be “How WILL Your Small Business MAKE Time for Social Media?”, but I thought I would keep it how it is to prove a point. With social media growing exponentially and becoming more popular for businesses (and for staying in touch with your BFFs) you can’t afford not […]

Image Optimization Tips For Online Stores

Ecommerce Image Optimization Tips

Image optimization is an important part of running a successful eCommerce website. Since people usually begin their search for a product online, your products will have as good of a chance as any to end up in front of a customer, as long as your images are optimized. Here are some tips for getting your images to […]

How To Create An Epic Slideshare Deck

How to Create an Epic SlideShare Presentation

Content Marketing involves creating and distributing beautiful, valuable, click-worthy and share-worthy content as a means for attracting and retaining customers. The concept of “Content Marketing” is nothing new, but the methods for delivering new and fresh types of content are evolving. One of those methods is the idea of slide presentation, and walking the viewer […]

5 Ways To Improve User Experience Through Better Anchor Text

5 Ways to Improve User Experience through Better Anchor Text

Back when we were blazing through the Internet over a phone line, it may have actually been helpful to include the phrase “click here” in our anchor text to help people understand they could actually click on the text and be directed to another page. However, that time has long since passed, and it is […]

How To Grow Your Business With REAL Social Media Goals and KPIs

How to Grow your Business with Real Social Media Goals & KPIs

So you’ve started to invest time and money in social media. Your followers are increasing and so is your website traffic. Your social media strategy is working, right? Well sort of. There’s no doubt that more followers, re-tweets and traffic are all good signs. But it’s easy for marketers and small business owners to walk blindly without […]

5 Handy Chrome Extensions Any Digital Marketer Will Love

5 Handy Chrome Extensions Any Digital Marketer Will Love

Browser extensions can make your life a whole lot easier. They’re a great way to personalize your browsing experience and make your digital marketing efforts more effective. With so many extensions available, I wanted to share five for Chrome that I use on a daily basis to increase my efficiency: 1. Clear Cache This plug-in will […]