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Static vs Dynamic URLs: Video FAQ Transcription

Hello SEO.com followers, my name is Ty Kilgore and I’m a SEO Manager here at SEO.com. Today I want to answer the questions: What are dynamic URLs & how can they hurt your seo? And what are static URLs & why are they good for seo? Let me first start with Dynamic URLs:

A dynamic URL is a page address that results from the search of a database-driven web site. Dynamic URLs are the URLs that are generated by a server or a content management system and are not easy to remember. These are created because the server or CMS doesn’t know what to call each page. You can typically spot dynamic URLs by looking for characters like: ? = &.

There are some known disadvantages using dynamic URLs in your SEO efforts that I want to cover briefly:

In the Search engine result pages you have three places to help users understand what your page is about. The URL, the title tag, and the meta description. Using a dynamic URL you limit yourself to only two of these three. In the Search Engine Result Pages dynamic URLs have a lower click-through rate. No one can remember a dynamic URL so it’s impossible to type one into a address bar You can’t really share a URL on a business card or in print campaigns. If the URL is separately displayed it would be hard for the user to determine what the page is about before reaching the page You also won’t have the optimized anchor text that a static URL carries.

Now let me talk about Static URLs:

A static URL is one that doesn’t change and doesn’t contain any parameters. For example: www.seo.com/seo/video-seo from the URL alone you know what type of information you are going to see when you come to this page. You would expect to see information about how to optimize videos. Some other advantages of static URLs are higher click-through rates in the SERPS, easier to use in print campaigns, easy to remember which is always better for branding, you can also include good anchor text to help users know what is on the page.

So the main difference is dynamic URLs don’t give you the same value for search engine rankings or usability that static URLs that are rewritten and keyword-optimize. I would recommend that each page on your site displays some type of information that is unique to the other pages on your site. They need a unique static URL to go along with it to help both users and search engine to understand what the pages is about.

I hope this helps anyone that didn’t understand the difference between the two.

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