Choosing the right domain is a vital part of online business. It says a lot about your company and its products and services. More than that, your domain is a foundational part of your brand, and we can help you build on it to grow your success.
There are many nuances to consider when looking at domain names for your business. It must be unique and memorable while not being too strange. It must be user friendly and easily recognizable. And it should lay the groundwork for future SEO efforts.
Some companies come up with names that aren’t real words or have “unique” spellings or are simple keywords that feel very generic. Some companies may spend way too much money on a name that won’t help their brand, while others miss the perfect opportunity by choosing a cheaper alternative.
Do You Need a Domain Consultation?
Be unique enough that people easily recognize your brand. It needs to make sense, and it needs to be memorable.
Is the domain even available for use? Is it infringing on any copyrights, trademarks, or intellectual property?
A sub-optimal domain can make it harder for customers to use. They’ll quickly forget the name or look at other options online.
Will your domain make your marketing efforts easier or harder? Will it support your SEO efforts or simply confuse customers?
A Comprehensive Domain Strategy
At SEO.com, we can offer key industry insights to help you formulate the right domain strategy for your business.
Search for the Right Domain
Which domain is really right for you? Are there any alternatives that might perform better in the search engines? Do keywords matter, and how many variations on that word should you look at before making a decision? We will help you search out all your options so you can start building a great brand.
Negotiate Prices and Acquire the Domain
Domain negotiations can be a challenge if you’re going after a very valuable name. Our consultants have been in the business for a long time and know how to reach the best deals – even with experienced sellers – so you can acquire your ideal domain for the right price.
Provide a Valuation of Potential Domains
Domains are like internet real estate. Some of them have an intrinsic value based on several factors while others simply have the potential to be developed into something great. We’ll evaluate your options and determine its brandability, SEO potential, and any value it has in the aftermarket.
Develop Branding Strategies with Your Domain
Your domain name should be marketable both online and off. At SEO.com, we will help you develop strategies that use the domain’s value to reach more people, establish your brand, and climb the search engine rankings. Your strategy needs to make your brand more memorable.
Protect Your Brand in Competitive Situations
When you need to take steps to protect your brand, we can help you determine the right solution. Perhaps you need to acquire other, similar names so others can’t use them to confuse customers or take advantage of your name recognition.
Set Up and Manage Your Domains
Do you own several domains related to your business? We can help you manage a portfolio of domains and advise on all the details, including setting up domain privacy if you want to keep your information out of the public ICANN directories.
- How do SEO and social media promote your brand?
- Can you make AdWords work for your company?
- How does your website establish your brand?
Download “How to Conquer a Competitive Industry with Internet Marketing” to find out.
Who is Domain Consulting For?
Startups and Re-branding
The same applies to your re-branding efforts. Make sure your new look can live up to your potential.
Domain Buyers and Sellers
We can help you stay at the forefront of the marketplace and keep your properties moving.
Domain consulting services are beneficial to companies of all sizes and in any industry. They can help establish your brand online and keep you in the minds of your customers.
Our knowledge and experience in the internet marketing world gives us a unique perspective on the importance of a good domain, and we know how to incorporate them into a powerful online marketing solution.
Let us help you set up the right domain for your business and back it up with sleek web design and top-ranked SEO services.
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Are your branding efforts paying off? Are you seeing the growth in your online endeavors that you expected? These four metrics will tell you the story of your current situation, how much you’re growing, and where you can still make some improvements.