25 Best AI SEO Tools (SEO AI Tools for 2025)

Looking to use artificial intelligence (AI) for your search engine optimization (SEO) strategy? Good news – you’re in the right place. Here, we’ll explore the best AI tools available — both paid and free – and provide actionable tips on how to use AI for SEO in 2025.

Related: Does your site appear in Google AI Overviews? Try our free AI Overview checker to find out!

What are AI SEO tools?

AI SEO tools are digital platforms and software that harness AI and large language models (LLMs) to help you perform various SEO tasks. Those tasks could range from broad SEO audits to specific A/B tests.

In the current digital landscape, where omnichannel search has become so important, it’s growing more necessary to implement AI SEO tools into your strategy. These tools can help you keep up with your competitors across traditional search engines, social media platforms, AI search, and more.

25 best AI SEO tools

You can get started with artificial intelligence by experimenting with these paid and free AI SEO tools:

Common use cases for AI SEO tools

AI SEO tools can be used in a variety of ways. Some of the most common ones include:

• Keyword research: AI tools can be good for helping you identify keywords to target in your content. They can pinpoint search terms that have the most potential for improving your traffic and visibility.
• Content optimization: AI can analyze content on your website and recommend improvements. Implementing those suggestions will help you rank higher in search results.
• Performance tracking: To improve your SEO campaigns, it’s important to monitor their performance and see what’s doing well. AI tools are great for analyzing your performance data and giving you insights quickly.
• A/B testing: One way to improve your SEO is to run A/B tests, where you test out two different versions of a page and see which one works better. AI SEO tools can help you run those tests quickly and implement your findings.
• Internal linking: Using internal links is important for connecting the disparate pages across your website, and AI tools can help. With the right AI tool, you can identify ideal linking opportunities and tie your site together, keeping site visitors there longer.

Benefits of using AI SEO Tools in 2025

There are several different reasons to use AI tools for SEO. Some of the biggest AI SEO tool benefits include:

• Speed: AI can perform tasks much more quickly than you could do manually or with a more traditional tool.
• Efficiency: AI tools can be more efficient than humans, especially when it comes to migrating or analyzing large datasets.
• Scalability: AI isn’t limited by size. If you decide to scale your SEO efforts up (or down), AI can easily grow with you to adapt to your new campaign approach.
• Data-driven insights: If there’s one thing AI is great at doing for marketers, it’s analyzing data. A good AI tool can help you get deeper insights from your data in less time.

What to look for in AI SEO tools

When you’re searching for AI tools to use, it’s important to find tools that have the right features. But which features should you look for? The answer largely depends on what part of your SEO you want to use the tool for.

There are a few features that pretty much every AI SEO tool should have, including:

• Affordability: Needless to say, you should be able to afford the tools you use. If a tool is outside of your budget, it’s probably not a good option.
• Process simplification: AI tools should make your job simpler, not more complicated. Look for tools that simplify the SEO processes you use them for.
• Ease of integration: Your SEO tools should be able to easily integrate with other tools and platforms that you use, like a customer relationship management (CRM) platform.
• Scalability: As we noted in the previous section, scalability is one of the biggest benefits of an AI tool — but not every tool has it. Make sure that the tools you choose are flexible enough to grow with your business.

25 best AI SEO tools

You can get started with artificial intelligence by experimenting with these paid and free AI SEO tools:

1. OmniSEO™
2. Surfer SEO
3. ContentShake AI by Semrush
4. Ahrefs
5. Jasper
6. ChatGPT
7. Paraphrasingtool.ai
8. Perplexity.ai
9. MarketMuse
10. NeuralText
11. INK
12. SE Ranking
13. NeuronWriter
14. Content Harmony
15. SERP Gap Analyzer by Semrush
16. Pictory
17. NitroPack
18. Link Whisper
19. Outranking
20. TeamAI
21. Alli AI
22. Localo
23. Copy.ai
24. Yext
25. Shopify Magic

Explore each of these tools in more detail below!

1. OmniSEO™

OmniSEO™ is the name of this tool, but it’s also the name of the strategy it’s built for. OmniSEO (the strategy) refers to a type of SEO that optimizes not only for traditional search engines, but also for AI platforms and social media sites. This tool helps you do that by tracking your search visibility across all online channels.

Price

OmniSEO™ pricing is customized to each business. Contact SEO.com for a free proposal!

Standout features

Some of the best features available in OmniSEO include:

• AI search visibility tool (for seeing your brand’s visibility in AI tools like ChatGPT)
• Competitor visibility comparison (for comparing your visibility with your competitors’)
• Citation visibility tracker (for seeing online citations to your website)
• And more!

Why we like it

OmniSEO takes the top spot for doing what most other tools can’t. There are plenty of tools out there for tracking organic search rankings, but with AI search entering the fray over the last few years, it’s gotten increasingly harder to track your search visibility.

OmniSEO solves that issue by letting you see your visibility not only in traditional search results, but also in AI tools like ChatGPT and on social media platforms. That restores a lot of power to your business, letting you get the upper hand over your competitors’ SEO.

2. Surfer SEO

Overview

Surfer SEO is one of the leading AI SEO tools, and for good reason. It’s most useful as an SEO auditing tool, but it can also help with content creation and optimization.

Price

Surfer SEO offers three different pricing plans:

• Essential ($79 per month)
• Scale ($175 per month)
• Enterprise (Custom pricing)

Standout features

Some of the best features available in Surfer SEO include:

• SEO auditing
• SEO content brief creation
• Content creation
• Keyword research
• And more!

Why we like it

There are a few different features that make Surfer SEO such a good tool. First, it’s fast — it can analyze search results and audit content quickly. It also customizes its search results analysis, allowing you to exclude irrelevant URLs. Finally, it’s great at delivering accurate internal linking recommendations.

3. ContentShake AI by Semrush

Overview

ContentShake AI is a tool offered by Semrush. Though not their only SEO tool, ContentShake stands out for its use of AI. It specializes in helping businesses create written content with the aid of machine learning.

Price

ContentShake AI costs $60 per month. They also offer a 7-day free trial.

Standout features

Some of the best features available in ContentShake AI include:

• Article idea generation
• AI content editing and optimization
• Content and image generation
• And more!

Why we like it

Although we never recommend using AI to generate entire pieces of content for you, it can be good for generating initial outlines and briefs. And in that department, ContentShake is highly valuable. Part of its value comes from how personalized it is — it will have you fill out a ton of info about your business, your audience, and your unique needs before it generates your content.

4. Ahrefs

Overview

Ahrefs has long been a valuable tool for SEO, but its AI features make it even more essential. Like the last couple of tools on this list, Ahrefs is ideal for improving your content process, optimizing it to rank better in search results.

Price

Ahref’s AI tools are free to use.

Standout features

Some of the best features available in Ahrefs include:

• Paragraph and sentence rewriting
• Content idea generation
• Content outline creation
• Title tag and meta description creation
• And more!

Why we like it

One of the main reasons we like Ahrefs is that it’s free. That means there’s really no reason not to take advantage of it. But we also like the fact that Ahrefs can help you generate content in different tones, voices, and languages, making it a versatile option.

5. Jasper

Overview

Jasper is another content-focused AI SEO tool ideal for summarizing lengthy text. However, it also has some content features similar to the previous tools on this list.

Price

Jasper offers three different pricing plans:

• Creator ($39 per month)
• Pro ($59 per month)
• Business (Custom pricing)

They also offer a 7-day free trial.

Standout features

Some of the best features available in Jasper include:

• Content summarization
• Content rewriting
• Title tag and meta description creation
• And more!

Why we like it

Jasper is great for helping you manage existing content. Its best feature is  content summarization, which gives you quick synopses of longer pieces you don’t have time to read. It can also help you rewrite specific sections of that content.

Plus, on the new content creation side, Jasper offers plenty of different templates to get you started with outlining and drafting content.

6. ChatGPT

Overview

It’s probably no surprise to see ChatGPT on this list — you likely already know it as the most ubiquitous AI platform out there. In the context of SEO, though, we’re specifically recommending it for helping with content research.

Price

ChatGPT offers three main pricing plans:

• Free
• Plus ($20 per month)
• Pro ($200 per month)

Standout features

Some of the best features available in ChatGPT include:

• Content outline creation
• Schema markup generation
• Content summarization
• Content research

Why we like it

ChatGPT is a pretty versatile tool, where you can input any prompt and get back some kind of response. That means it’s great for content research. Of course, like any AI tool, ChatGPT is vulnerable to hallucinations, so don’t blindly trust whatever it says. But if you’re new to a topic and you just want to do some initial research, it can be really helpful.

7. Paraphrasingtool.ai

Overview

Paraphrasingtool.ai gives away its main feature right in the name. The primary purpose of this tool is to paraphrase longer text passages so they’re shorter and more concise.

Price

Paraphrasing.ai offers its solo paraphrasing tool for $5 per month. You can also bundle the paraphrasing tool with the text generation tool for $16 per month.

Standout features

Some of the best features available in Paraphrasingtool.ai include:

• Text paraphrasing tool
• Audio recording paraphrasing tool
• Text generation tool
• And more!

Why we like it

Paraphrasingtool.ai is great for two tasks in particular. First, it works well as a content summarization tool — it even gives you definitions for complex words or jargon terms. Second, it’s good for when you write something that you feel is too long and wordy, and you want a quick way to simplify it.

8. Perplexity.ai

Overview

Like ChatGPT, Perplexity.ai is a tool with a ton of different AI capabilities. For the purposes of this page, though, we’re focusing mainly on its PDF summarization feature.

Price

Perplexity.ai offers three pricing plans:

• Standard (Free)
• Professional ($20 per user per month)
• Enterprise (Custom pricing)

Standout features

Some of the best features available in Perplexity.ai include:

• AI search engine
• Site-specific searches
• PDF summarization
• And more!

Why we like it

We’ve already looked at a couple of tools that can summarize existing content, but Perplexity stands out for its ability to read and summarize PDFs that you upload. Additionally, you can use Perplexity for content research, just like you might use ChatGPT. You can even use it to search for info from specific sites.

9. MarketMuse

Overview

MarketMuse is another content tool, but it’s different from the ones we’ve looked at so far. Rather than just helping you write or optimize content (although it does do both of those), it also helps you plan out your content. In other words, it’s an overall content strategy tool.

Price

MarketMuse offers four pricing plans:

• Free
• Optimize
• Research
• Strategy

The last three plans are paid, but the pricing isn’t displayed on MarketMuse’s website, so you’ll have to contact them for a quote.

Standout features

Some of the best features available in MarketMuse include:

• Content planning
• Content auditing
• Content outline creation
• And more!

Why we like it

MarketMuse is great for evaluating and optimizing your overall content strategy. It starts by analyzing your website’s content and SEO, and then it groups your content into clusters and provides recommendations for keywords and content ideas. It will even help you create content briefs. That makes it a one-stop shop for all your content strategy needs.

10. NeuralText

Overview

NeuralText is an AI SEO tool that helps you optimize your content. Though it can do a lot of the tasks we’ve already seen on this list, its best feature is its keyword research capability.

Price

NeuralText offers three pricing plans:

• Starter ($19 per month)
• Basic ($49 per month)
• Pro ($119 per month)

They also offer a 5-day free trial.

Standout features

Some of the best features available in NeuralText include:

• Keyword research
• Content templates
• Content outline creation
• Content auditing
• And more!

Why we like it

NeuralText is yet another tool that can help with content creation and optimization, but its best feature is its keyword research tool. Using AI to go beyond traditional keyword research, it can pull up highly relevant, long-tail keywords based on your existing content. It can also give you insights into the search intent of those keywords.

11. INK

Overview

INK is a tool built to help you identify keywords and build content around them. One feature it stands out for is keyword clustering, which groups related keywords in strategic ways to boost your SEO strategy.

Price

INK offers two pricing plans:

• Professional ($39 per month)
• Enterprise ($99 per month)

They also offer a 5-day free trial.

Standout features

Some of the best features available in INK include:

• Keyword research
• Keyword clustering
• Content generation
• And more!

Why we like it

INK is good for keyword research, but it’s the keyword clustering feature that really makes it stand out. You can upload a list of keywords — which you can come up with yourself or pull from another tool — and INK will then group those keywords into topical clusters. From there, it will give you specific recommendations for each cluster that help you improve your SEO campaigns.

12. SE Ranking

Overview

SE Ranking is actually a toolbox containing several different SEO AI tools. Those tools can help with content generation, SEO analysis, and even tracking AI Overviews in Google.

Price

SE Ranking offers three pricing plans:

• Essential ($52.00 per month)
• Pro ($95.20 per month)
• Business ($207.20 per month)

They also offer a 14-day free trial.

Standout features

Some of the best features available in SE Ranking include:

• Content generation
• SEO auditing
• Keyword research
• AI Overview tracking
• And more!

Why we like it

SE Ranking is great for helping you conduct an SEO analysis. Not only will it analyze your current website SEO and give you feedback on what to improve, but it will also monitor data from Google AI Overviews and competitor SEO to deliver insights to you on how to adapt to what’s going on in the broader SEO space. That’s an invaluable resource given how much SEO is shifting in response to AI.

13. NeuronWriter

Overview

NeuronWriter combines several AI SEO tools into one. It offers features related to competitor analysis, content creation, and internal linking, among others.

Price

NeuronWriter offers five pricing plans:

• Bronze ($19 per month)
• Silver ($37 per month)
• Gold ($57 per month)
• Platinum ($77 per month)
• Diamond ($97 per month)

They also offer a 7-day free trial.

Standout features

Some of the best features available in NeuronWriter include:

• Content creation
• SEO content auditing
• Internal linking recommendations
• Competitor analysis
• And more!

Why we like it

NeuronWriter has a variety of capabilities, but the best one is its competitor analysis feature. It analyzes your competitors in search results to see what kinds of SEO content strategies they’re using, and then it harnesses the insights from that analysis to recommend improvements to your own content.

14. Content Harmony

Overview

Content Harmony harnesses AI to conduct search landscape analysis, giving you a comprehensive view of the keywords, competitors, and search intent to be aware of when building an SEO campaign.

Price

Content Harmony’s pricing is based on how much content you produce in a month. Plans start at $50 per month for five pieces of content and go up incrementally the more content you need. If you publish over 200 pieces of content per month, you’ll have to contact them for custom pricing.

Standout features

Some of the best features available in Content Harmony include:

• Search intent analysis
• Search trend analysis
• Competitor SEO analysis
• Content gap analysis
• And more!

Why we like it

Content Harmony is fantastic for helping you evaluate the existing SEO landscape. If you’re looking to launch a new campaign, it’s important to know which keywords to target and which search trends to focus on. Content Harmony gives you briefs containing that information, allowing you to get a jumpstart on the competition.

15. SERP Gap Analyzer by Semrush

Overview

As the name indicates, the main purpose of SERP Gap Analyzer — a tool offered by Semrush (the same company that offers ContentShake AI) — is to detect content gaps in search results that you can fill.

Price

SERP Gap Analyzer costs $79 per month.

Standout features

Some of the best features available in SERP Gap Analyzer include:

• Personalized topic suggestions
• Content outline creation
• Keyword recommendations
• And more!

Why we like it

SERP Gap Analyzer is ideal for helping you see which keywords and content topics your competitors are neglecting. That allows you to create content that fills those gaps, taking advantage of your competitors’ weak spots to outperform them in the search results. The tool will even customize its recommendations to your website and industry.

16. Pictory

Overview

Pictory is an AI tool that helps you generate video content. It can do this in a variety of ways, including text-to-video and URL-to-video methods.

Price

Pictory offers four pricing plans:

• Starter ($19 per month)
• Professional ($39 per month)
• Team ($99 per month)
• Enterprise (Custom pricing)

They also offer a 14-day free trial.

Standout features

Some of the best features available in Pictory include:

• Text-to-video generation
• URL-to-video generation
• Video clip creation
• Automatic video captioning
• And more!

Why we like it

Pictory isn’t the only video creation tool out there, but it stands out for the way it uses AI to build videos using multiple different approaches. You can generate videos by uploading scripts, website URLs, and more. Pictory can work with whatever existing footage you give it, and it also has a library of stock footage, music, and more to pull from.

17. NitroPack

Overview

NitroPack uses AI help you optimize your website performance. It focuses on optimizing page load speeds all in the interest of increasing rankings.

Price

NitroPack offers four pricing plans:

• Business ($17.50 per month)
• Growth ($42.50 per month)
• Scale ($146.67 per month)
• Agency (Custom pricing)

Standout features

Some of the best features available in NitroPack include:

• Code minification
• Image compression
• Website caching
• And more!

Why we like it

Slow page speeds are a surefire way to rank lower in search results. To improve rankings, you need an optimized website, and NitroPack makes it really easy to accomplish that. It’s a pretty intuitive tool, and it’s able to perform several page optimizations for you quickly and automatically. That frees you to focus on the more creative aspects of your site.

18. Link Whisper

Overview

Link Whisper is a tool designed to help you simplify the internal linking process. It’s great for making your internal linking faster and more efficient.

Price

Link Whisper’s pricing is based on how many licenses you need. Plans start at $97 per year for one site and go up incrementally the more sites you need licenses for.

Standout features

Some of the best features available in Link Whisper include:

• Internal linking suggestions
• Seamless WordPress integration
• Internal link bulk-adding
• And more!

Why we like it

It’s possible to do internal linking without a tool dedicated to it. But even so, Link Whisper can take your internal linking game to the next level. The AI is generally pretty accurate with its linking suggestions, which it offers while you’re editing a page. You can also add internal links in bulk, which is great when updating older content with links to newer pages.

19. Outranking

Overview

Outranking has several different capabilities, including content creation and keyword research. Its strongest suit is its internal linking capabilities, but in contrast to Link Whisper, it focuses less on recommendations and more on automation.

Price

Outranking offers four pricing plans:

• Starter ($19 per month)
• SEO Writer ($79 per month)
• SEO Wizard ($159 per month)
• Custom Plan

Standout features

Some of the best features available in Outranking include:

• Content generation
• Keyword research
• Internal linking automation
• Content workflow creation
• And more!

Why we like it

Outranking is good for multiple different tasks, but it’s best used for internal linking. It’s able to automate a good chunk of the process, and since internal linking can be so time-consuming, that’s really helpful. On top of that, Outranking is pretty easy to use (and easy to learn), and it supports large teams and workflows.

20. TeamAI

Overview

TeamAI is more than a basic tool — it’s a shared AI workspace for business teams. Encompassing multiple AI models, it allows your team to work together on a variety of projects.

Price

TeamAI offers four pricing plans:

• Basic (Currently unavailable due to high demand)
• Starter ($25 per month)
• Professional ($149 per month)
• Enterprise Solutions ($849 per month)

Standout features

Some of the best features available in TeamAI include:

• Shared prompt libraries
• Document analysis
• No-code AI agent library
• Customer chatbot creation
• Workflow automation
• And more!

Why we like it

When you use a tool like ChatGPT, you’re only getting access to one AI model, and the prompts you give it are viewable only to you. But in TeamAI, you get access to a variety of models — from GPT to Anthropic — and prompts can be easily shared across your whole team. That gives you a lot more flexibility when it comes to things like content outline creation, topic research, and more.

21. Alli AI

Overview

Alli AI is built to help businesses with on-page SEO. That means it’s a really helpful tool for improving your technical SEO, especially for tasks like creating schema markup.

Price

Alli AI offers four pricing plans:

• Small Biz ($169 per month)
• Consultant ($399 per month)
• Agency ($699 per month)
• Enterprise ($1,249 per month)

They also offer a 10-day free trial.

Standout features

Some of the best features available in Alli AI include:

• A/B testing
• Page speed optimization
• Schema markup creation
• And more!

Why we like it

A lot of Alli AI’s capabilities can be handled by other tools on this list. But Alli brings them all together into a single on-page SEO tool, and the result is excellent. It’s very good at helping you detect and fix issues on your pages, and its schema markup creator is particularly useful for helping Google understand the context of your pages.

22. Localo

Overview

If you couldn’t tell from the name, Localo is all about boosting your local SEO. It does that in several different ways, but it focuses mainly on optimizing your Google Business Profile.

Price

Localo offers three pricing plans:

• Growth ($99 per month)
• Pro ($249 per month)
• Elite ($499 per month)

Standout features

Some of the best features available in Localo include:

• Google Business Profile auditing
• Competitor analysis
• Suggested local SEO optimizations
• And more!

Why we like it

Most of the tools on this list focus on SEO more broadly, but Localo hones in on local SEO and makes a point of getting you in front of a local audience. If you’re not sure how to upgrade your Google Business Profile and dominate local search results, you’ll benefit immensely from Localo’s auditing and recommendation features.

23. Copy.ai

Overview

Copy.ai is primarily a content creation tool, but its real strength lies in its capacity for overall content workflow automation. It can automate a variety of different content-related tasks to save you a ton of time.

Price

Copy.ai offers four pricing plans:

• Free
• Starter ($49 per month)
• Advanced ($249 per month)
• Enterprise (Custom pricing)

Standout features

Some of the best features available in Copy.ai include:

• Content creation
• Plagiarism checker
• Over 90 templates
• And more!

Why we like it

Copy.ai is best used to automate your content workflow. There are a lot of tasks you can automate beyond the content creation itself — you can generate social media posts, classify customer support tickets, analyze customer feedback, and more. By automating these time-consuming tasks, you’ll free up time to spend elsewhere.

24. Yext

Overview

Yext is an AI SEO tool designed for businesses with multiple locations. It helps those businesses perform local SEO across their different locations, and it’s particularly good for voice search optimization.

Price

Yext has four pricing plans:

• Emerging ($199 per year)
• Essential ($449 per year)
• Complete ($499 per year)
• Premium ($999 per year)

Standout features

Some of the best features available in Yext include:

• Voice search optimization
• Landing page creation
• Schema markup creation
• And more!

Why we like it

Even if your business doesn’t have multiple locations, Yext can still be a helpful tool. It’s particularly good at helping you optimize for voice search, which is growing more and more important. Incidentally, voice search optimization is also a good way to show up in AI responses, so Yext is doubly helpful when it comes to AI optimization.

25. Shopify Magic

Overview

Shopify Magic is built to help with ecommerce optimization, which should be no surprise considering that ecommerce is Shopify’s bread and butter. You can use this tool to help your online store rank better in search results.

Price

All Shopify plans include Shopify Magic. The four Shopify plans are:

• Basic ($29 per month)
• Shopify ($79 per month)
• Advanced ($299 per month)
• Plus (Custom pricing)

They also offer a 3-day free trial.

Standout features

Some of the best features available in Shopify Magic include:

• Product description generation
• Blog post outline creation
• Email text generation
• And more!

Why we like it

One of the best aspects of Shopify Magic is that while it’s not free, exactly, it is included in all Shopify plans. That means if you use Shopify anyway, you already have access to Shopify Magic! While it’s not recommended to use it for generating whole pages, it can be helpful for coming up with some initial product descriptions that you can then tweak.

Bring artificial intelligence to your SEO strategy

You can bet that your competitors are using AI tools, so you should do so as well if you want to avoid falling behind. But that doesn’t mean you should jump blindly in – you should take the time to consider the different tools on this list and determine which one is best for you based on your unique needs and budget.

Still, if you’re looking for somewhere to start, try OmniSEO. It’s quite possibly the only tool you’ll find that’s specifically built to help you increase visibility across search results, social media, and AI responses all wrapped up into one, and it’s made by a team of SEO experts right here at SEO.com.

Interested in trying out OmniSEO? Get a demo today!

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