Google has warned that black hat tactics are "unethical, overly aggressive marketing efforts where a company tries to manipulate search engine results in an unfair way." Despite Google's warnings, many Internet companies persist in providing black hat SEO services. The truth is, using black hat tactics on your site can be as scary as facing these slasher movie murderers.
Doorway pages are set up in such a way that a visitor generally cannot reach them through the site navigation. Instead, they are designed to rank well in the search results and lead people into the site through a spammy page, often stuffed with keywords and nonsense content. A good SEO company will steer clear of this SEO killer.
Hiding links by matching the font to the color of the background of the site is a great way to see your rankings murdered. A sound internal linking strategy is a better way to strengthen your on-page SEO.
Site content is important, but some methods of generating content are anything but safe. Scraping content from the SERPs is a sure way to get your site penalized. Create original, informative content for your site for better results.
Presenting different content to the search engines than you provide to your users is a frightening tactic that doesn't work. Google can spot cloaking and will remove your site from the index.
Although link building is a key component of improving your organic SEO, automating the process is not the way to go. Skip the link spam and get quality links by building trust and authority in your industry.
Stuffed content filled unnaturally with keywords is a truly scary SEO tactic sure to get your site penalized. Content should be created in a way that uses keywords naturally while also providing value to the site visitor.
Avoid being blacklisted by selecting white hat tactics for SEO. Otherwise, you never know how your rankings might be slashed.