Should You Hire an SEO Expert?

No in-house expertise for technical SEO tasks? No problem! Hiring a specialist can be the answer. Read on to learn more.
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  • June 17, 2024
  • 5 min. read

Search engine optimization (SEO) is a hot topic in digital marketing, and for good reason — increasing organic traffic is one of the most effective long-term strategies for boosting business. However, getting the desired results without extensive training and experience is often challenging.

While hiring an SEO specialist is often the best path, some companies prefer to do it themselves. So, is hiring an SEO professional the right decision for your organization? Let’s find out.

Why a strong SEO strategy is so critical

When people today need information, where do they often start their search? That’s right — the Internet! Many online experiences begin on a search engine like Google, Bing, or Yahoo. And people are most satisfied when they find what they want right away.

The search engine results pages (SERPs) you get from one question can offer you tens of thousands of results, which is where SEO comes in. Few users click on results from the second page, and even fewer move on to the third, fourth, and beyond. Ensuring your page is high on the first page of results is critical for increasing traffic to your website and growing your business.

What do SEO consultants do?

An SEO consultant is a digital marketing professional who specializes in one or all of the following SEO techniques:

  • On-page SEO: Optimizing your website content to rank higher in Google by updating existing pages, adding internal links, and streamlining site navigation.
  • Off-page SEO: Optimizing your reputation and web presence by earning backlinks from other reputable websites and posting on social media.
  • Technical SEO: Improving the backend of your site to enhance the user experience and keep people from clicking away.

SEO professionals often have training in areas like public relations, marketing, or web development, though they can come from various backgrounds. Many work as part of a company’s in-house digital marketing team, while others freelance or work for SEO agencies.

When to hire an SEO expert

Generally, working with an expert is your best bet for achieving your long-term goals. The industry changes quickly, and someone who understands it is an invaluable asset for building a strategy that can grow and evolve over time.

Here are some of the biggest signs hiring an SEO specialist is the right choice for you:

  • You don’t have anyone on your team with SEO expertise. Whether you have a large in-house marketing team or you’re a growing business with a small staff, it’s tough to do SEO well unless you have a strong understanding of how it works.
  • Your website isn’t bringing in enough traffic. Google sees low traffic as a sign that people aren’t interested in your site, making it harder to improve your rankings.
  • Your existing team is overwhelmed. Bringing in digital marketing services with an SEO pro will take some of the burden off your in-house marketing team so they can focus on other core marketing tasks.
  • You want to improve your digital marketing strategy. Working with an experienced SEO will help you ensure your strategy is on the right track and help you solve the challenges you might be facing.
  • It fits in your budget. The best SEO services are an investment, especially if you choose to partner with an agency or hire a new full-time team member. But if you’re strategic about who you work with, you can make an excellent return on that investment.
  • You’re redesigning your website. A digital rebrand is the perfect opportunity to invest in SEO, as your redesign will include many of the changes you’ll need to make to boost search traffic.

Signs of a good SEO specialist

You’ll want to thoroughly research all your options before you start working with any SEO service provider, whether signing on to an agency, hiring a new in-house employee, or contracting with a freelancer.

For the best results, look for an SEO professional or consulting agency with the following characteristics:

  • Positive reviews: Ideally, the expert you sign with will have mostly positive reviews from former clients. Ask for a list of references from every SEO or agency on your shortlist, and ask those references about their experiences before making any hiring decisions.
  • Realistic expectations: Avoid working with anyone who guarantees fast results. SEO takes time to work, and a true professional will make that clear from the outset.
  • Transparency: Whoever you sign with should be open with you about their business model, pricing, reporting frequency, technology tools, deliverables, and industry experience. If you have trouble getting a clear answer to any of your questions, it’s best to go elsewhere.

Can you do SEO without an expert?

While you can do SEO by yourself, it’s tricky without the proper knowledge and experience. Google updates its algorithm frequently, so you need to keep a constant eye on industry news. And while there are plenty of courses from top SEOs and institutions you can work through, you’re unlikely to become an expert overnight.

You can also use technology to automate certain SEO tasks and processes — but you’ll need a human professional to handle the more complex tasks.

If you don’t have the time or resources to do that, consider bringing in a professional.

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Work with the industry’s top SEO specialists

If you want the best results, you need the best people on your team.

For that, we’ve compiled a list of the best SEO companies — based on hours of research and decades of experience — to help you find the best SEO service provider for your business. If you’re looking to work with our team specifically, contact us online today!

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