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Before you read the transcript, if you own domains that you’d like to get appraised regardless of the extension, visit this new domain appraisal company, AccurateAppraisals.com.

 

Hi, I’m Nate Babbel, and today I am going to answer the question:

How do I choose between a .com, .org, or .net domain name?

Generally speaking, you will always want to go with a .com domain name. .Com is by far the most common extension. Most people’s first assumption for your company website will be [your business name].com, unless of course your actual extension is in your business name. Plus, .com’s generally have the most clout with Google and keyword rankings.

The .org extension is a very good choice for charity or non-profit sites, this is its most common use. That being said there are successful for-profit sites that use the .org extension. If used correctly the .org can give you a bump in social credence or validation, as internet users could see a .org as a more benevolent site. But you will need to brand the .org with your site name, since as mentioned earlier, .com is the first extension users will assume for any company’s website. As far as google and keyword rankings go, .org’s will do well, though for most profit targeted categories they won’t have as much sway as a matching .com.

A .net extension would be the last choice of these 3 options. It has the disadvantages of the .org extension, but doesn’t have the advantages. From the SEO end of things, .net is better than other extensions, but has lower google rankings weight than the matching .com and .org extensions.


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