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Nov 20, 2014 / by SEO.com

The Evolution of SEO

Evolutionary Trajectory

Much hubbub has been made about search engine optimization being in its death throes and its practices amounting to nothing more than chicanery. Both assertions are based on outmoded conceptions of SEO, though, and a lot of things have changed – evolved – in the last few years.

People

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Nov 12, 2014 / by Stephanie De Leon Patterson

What is a Modern SEO Specialist?

Seemingly a simple question, an SEO specialist could be described as someone who helps users find what they’re searching for when using search engines like Google and Bing. However, that is merely the tip of the search engine optimization iceberg.

Let’s consider the following example:

A Google search for “cat” returns Cat

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Nov 1, 2014 / by SEO.com

Balancing the Need for Evergreen and Real-Time Content

Content is king when it comes to a successful marketing campaign. We all know this and we would all like to believe that the content we provide our consumers is the most useful information possible. The difficulty of the situation is judging how to balance the need for those ever-lasting

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Oct 11, 2014 / by Claye Stokes

Five Content Marketing Metrics You Don’t Know But Should

On September 24th I had the opportunity to participate in a webinar hosted by David Malmborg from Right Intel. We discussed five important data points that are really good leading indicators of your eventual success (or unfortunate misfires) in content marketing. These are important metrics, but too many companies don’t pay any

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Oct 7, 2014 / by SEO.com

Digital Marketing IS Marketing

There was a time when companies would specifically hire a digital marketing specialist to handle those aspects of a marketing plan – and rarely would that person have much to do with the rest of the marketing team. Things have changed a lot in the last few years, though, because

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Oct 3, 2014 / by Andy Eliason

Webinar Recording: Five Content Marketing Metrics You (are not tracking, but) Should Track

On September 24, our VP of Client Services, Claye Stokes, was invited to participate in Right Intel’s latest webinar to discuss marketing data points that act as “leading indicators” of your eventual successes or challenges. Most companies fail to track these numbers, even though they play an integral part in most content marketing campaigns.

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Sep 27, 2014 / by Andy Eliason

Can Google Determine the Level of Quality in Your Content?

In the recently released Searchmetrics Ranking Factors Study, the case for quality content is once again highlighted as a critical SEO component. There should be any number of people out there who are rolling their eyes right about now, thinking: not another post about how “content is king.” We’ve

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Sep 10, 2014 / by SEO.com

10 Tips For Writing High Quality, Engaging Website Copy

Today we have our second guest post from Julia McCoy, CEO of Express Writers.

You’ve purchased your domain and written up product descriptions, an about page, and, of course, the homepage, but it seems that your website is hardly getting any views. You might even notice that you get a few visitors,

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Aug 30, 2014 / by SEO.com

SEO for Ecommerce Websites

Today, it seems impossible to imagine a world without the Internet and the everyday conveniences it provides. Ecommerce, for example, is one of those things that has changed the way we think about purchasing everything from personal electronics and fashions to major additions to a person’s home. Simply put, it

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Aug 18, 2014 / by SEO.com

Migrating to HTTPS: How SSL Impacts Search Engine Rankings

For the real low-down on how SSL now affects your search engine rankings, we went to the pros to find out more. This post is from the experts over at DigiCert.

On August 6, Google announced that they are now giving ranking boosts to sites secured with SSL. This initiative,

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