Today we look at a few ways to improve upon your PPC campaigns. Search Engine Journal provides a guide to remarketing, useful to any online marketer, but especially valuable in getting more value of your existing paid campaigns. SEER Interactive gives us an efficiency tip for managing your Google Display
Don’t build what Google is rewarding. Build what Google wants to reward. Embracing this philosophy will have you popping champagne corks when Google makes a major update instead of freaking out and worrying about getting fired.
You Chose to Aim at the Moving Target.
Don’t blame Google. They aren’t a non-profit. We
Social media is a critical part of modern online marketing campaigns, but unfortunately too many companies either don’t understand its importance or overestimate its abilities. Just like the other elements of online marketing, social strategies, tactics, and tools can change all the time. In this week’s Content Collective we take
Your first question is surely “why do I need to bother teaching myself SEO if I don’t plan on being in charge of the company’s SEO efforts.” It’s a fair question because learning anything about SEO takes time and patience. There is a reason SEO is a full time job
All the marketing efforts spent on increasing your rankings, building your brand, and connecting with customers is worthless if you neglect the final steps in the sales process. While getting qualified traffic to your website is important, it is only one component of success and you will be losing out
The constant evolution of SEO marches on, and WordStream gathers the thoughts of a few SEO psychics to predict the future of search engine algorithms operating without consideration of links. What we’ve seen the past few years and continue to see is the diffusion of SEO throughout business units. This
The dreaded Google black list. The list that no one wants to be on, but it seems even more than we could estimate are showing up on this list. According to Forbes.com as of November 2013 there were a reported 10,000 suspicious websites per day being quarantined. The cause
Marketing is not easy, and if you’re a small local business with a small budget, it can be even more difficult. However, in the “new” age of the internet - small budgets can still be effective, efficient, and
In this week's installment of the Online Content Collective, we are sharing recent posts centered on creating a community without content, PPC campaign analysis, and social media reporting.
Mack Fogelson answers the questions of whether it’s possible for a company
People have always relied on word of mouth influencers when making purchase decisions. Today’s word of mouth is social media.