You are not alone. For a long time it was difficult to say what would help a video rank well in search engines such as Google, but it has become a lot easier than it used to be.
Here are the top 10 SEO tips for videos:
1- If you plan to upload a video to both your site and video distribution sites like YouTube, be sure to post it to your site first. That way you can get links through the embed codes where possible.
2- Make sure that your site has more content than you give the video distribution sites. For example, your site could include a “part 2” to the video or a textual transcription that can’t be had anywhere else. This can entice people to link to your site rather than the video distribution site.
3- Use your targeted keywords in the video’s file name, title, and in the tags where it is appropriate.
4- Build links to the video both internally and externally. Video, like any other content on the Web, will be judged by the same link standards.
5- Create a video sitemap for any videos on your site to make it easier for search engines to find all the video content.
6- Optimize the URL of the page where the video is located by naming the page with the keywords. Only have one video per URL.
7- Tweeting, bookmarking, and mentioning the video on social media sites are great ways to gather links.
8- Cross link your video to other relevant videos that you have done. This will help all of your videos rank better and be more useful for your visitor, which always leads to more views.
9- Create useful content that your visitors will want to link to. This will help to build natural links and encourage comments which also influence search engine rankings.
These tips are primarily SEO related. There are a lot of topics about video that need to be discussed to get the most out of a multimedia campaign, but we shall talk about them in another post. Watch for them to come in the future. In the meantime, start recording!
Bonus tip: YouTube will soon let you connect with your friends easier. They are going to suggest people you know by recommending those you have sent videos to via email. Also, if you have connected your Gmail account with your YouTube account, they will suggest people from your contacts that also have a YouTube account.
The idea is to promote subscriptions between friends. One of the key factors in making all of this work is to be sure that your account settings are correct. If you’re not sure, simply go to the privacy settings within your YouTube account. There is a box there that states, “Let others find my channel on YouTube if they have my email address.” Make sure that the box is checked so you can be found and maybe even increase your subscriptions.