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10 Tips For Video SEO

Oct 20, 2009 / by Rick Hardman

video_icon_fullDo you know how to do SEO for your videos? Do you have a video or two on your site but are unsure how to do search engine optimization for them?

You are not alone. For a long time it was difficult to say what would help a video rank well in search engines such as Google, but it has become a lot easier than it used to be.

Here are the top 10 SEO tips for videos:

1- If you plan to upload a video to both your site and video distribution sites like YouTube, be sure to post it to your site first. That way you can get links through the embed codes where possible.

2- Make sure that your site has more content than you give the video distribution sites. For example, your site could include a “part 2” to the video or a textual transcription that can’t be had anywhere else. This can entice people to link to your site rather than the video distribution site.

3- Use your targeted keywords in the video’s file name, title, and in the tags where it is appropriate.

4- Build links to the video both internally and externally. Video, like any other content on the Web, will be judged by the same link standards.

5- Create a video sitemap for any videos on your site to make it easier for search engines to find all the video content.

6- Optimize the URL of the page where the video is located by naming the page with the keywords. Only have one video per URL.

7- Tweeting, bookmarking, and mentioning the video on social media sites are great ways to gather links.

8- Cross link your video to other relevant videos that you have done. This will help all of your videos rank better and be more useful for your visitor, which always leads to more views.

9- Create useful content that your visitors will want to link to. This will help to build natural links and encourage comments which also influence search engine rankings.

10- Use a video distribution service such as TubeMogul or Traffic Geyser to spread the video quickly across the Internet. These services can save you a lot of time.

These tips are primarily SEO related. There are a lot of topics about video that need to be discussed to get the most out of a multimedia campaign, but we shall talk about them in another post. Watch for them to come in the future. In the meantime, start recording!

Bonus tip: YouTube will soon let you connect with your friends easier. They are going to suggest people you know by recommending those you have sent videos to via email. Also, if you have connected your Gmail account with your YouTube account, they will suggest people from your contacts that also have a YouTube account.

The idea is to promote subscriptions between friends. One of the key factors in making all of this work is to be sure that your account settings are correct. If you’re not sure, simply go to the privacy settings within your YouTube account. There is a box there that states, “Let others find my channel on YouTube if they have my email address.” Make sure that the box is checked so you can be found and maybe even increase your subscriptions.

Topics: Blog

Rick Hardman

Written by Rick Hardman

Rick, a former seo specialist at SEO.com, became an internet marketing specialist in 2003. He later moved into internet business coaching, through 2008, sharing his internet marketing knowledge with a couple thousand clients and as many as 200 clients at any one given time. Rick returned to full time seo work in 2009. He is an active participant in the internet marketing world and also runs several of his own websites. He currently lives in Pleasant Grove, UT. with his wife Cheri and four boys. Check out Rick Hardman on Google+

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