In today’s internet-driven world, it is not enough to simply have a website with a lot of pretty images and product descriptions. You need a website that is easily found when people are ready to make a purchase.
The search engines are changing all the time, but it’s not just the algorithms we need to consider. We also need to think about how people use the search engines and how their behavior has changed over the years.
On the surface, PPC and SEO feel like they have different strategies, theories and expectations behind them. And it’s because of this perception that they are often siloed away from each other, even within the same company.
Content is the cornerstone of most online marketing strategies. It has always been a critical aspect of ranking, conversion, and outreach, which, unfortunately has led to a whole lot of people producing a whole lot of content.
Every year, the interwebs are littered with posts about “What Your Business Should be doing in the New Year!” They are riddled with scare tactics and mostly unfounded speculations.
In a much simpler time, when SEO was as simpler thing, a website’s domain name could have a huge impact on its rankings.
You’ve probably heard the saying: “content is king.” As more and more people are going online to get answers, content marketing is even more important in your business’s success.
With the impending doom… er, launch of Black Friday, we decided to take a look at how people are talking about it on certain social media platforms. We dove into the numbers (using our Social Footprint tool) on Pinterest to find out which articles and other content pieces were getting pinned the most.
A PPC campaign can be extremely profitable when it’s run correctly. You can avoid wasted spend, build a better Quality Score, and improve your clickthrough rates, which all lead to an increased ROI. (We assume this is why you started an AdWords account in the first place.)