Search Engine Optimization (SEO) involves a combination of several ongoing activities and strategies. It requires constant monitoring and regular campaign changes. As the search engines evolve their algorithms and internet users develop their expectations, an SEO campaign also has to grow and change. This is how companies will stay on top of the rankings and consistently reach out to new customers and clients.
As we move into the final session of the SLC|SEM Digital Marketing Conference 2016, the level of speakers and information certainly did not disappoint. We started with a discussion on a lot of the technicalities of SEO and wrapped up with some talk about real creativity.
After Thursday’s sessions, we were all looking forward to the topics and the speakers that we’d hear on Friday. And right off the bat, they didn’t disappoint. Now that we were getting deep into the organic search topics, it did look like the audience had changed a little bit but it was just as big if not bigger. (For those who missed the PPC day, be sure to check out our recaps here and here.)
The first three presentations set the stage for the rest of Thursday’s speakers, so we all came back from lunch with pretty high expectations. I would have to say that those expectations were fully met. So here are the final four presentations focused on different aspects of paid search and AdWords marketing.
SLC|DMC took a different approach this year, but it was still filled with great insights and important discussions from industry authorities and insiders. Last year, we fit a full range of internet marketing topics into a single day, punctuated by keynote address by the likes of Lee Odden and Cyrus Shepard. This year, we split the conference into two days, and one would address paid search marketing while the other would look at organic SEO.
Video marketing continues to grow as a powerful tool for attracting new customers and building a community. Studies continue to show how videos in emails and on landing pages can increase leads and conversions by significant amounts, and users seem more likely to take action after viewing some kind of relevant video. What that all means is that this is a great opportunity for you to grow your audience and see increased traffic.
Here is the list of 11 video types you should be making, or at least consider making, for your company, brand, or product.Which one is best for SEO, you might ask? The big surprise is that it really doesn’t matter to a search engine what the content is, or how it's created. Any of these styles can perform well in the search engines if you optimize your videos properly . Not all will target organic search traffic, though, so optimization might focus on the style or message of the video.
Without further ado, here’s the list.
WHAT IS NET NEUTRALITY?
Net Neutrality is the concept that Internet Service Providers, such as Comcast, AT&T, and CenturyLink, and governments should treat all data on the Internet equally, not discriminating or charging differentially by user content, site, platform, application, type of attached equipment, or mode of communication. Net Neutrality proponents posit that everyone should be charged the same amount for the same services and usage.
There comes a time in any company’s marketing efforts when they reach Peak Social – that point at which they’ve hit the maximum rate of extraction from their social media efforts and can only enter a state of terminal decline from there.
How do you know if a website is secure? It’s easy to tell. You can check the URL address for the cute little “S” at the end of the HTTP and the padlock icon next to it.