Every year, the interwebs are littered with posts about “What Your Business Should be doing in the New Year!” They are riddled with scare tactics and mostly unfounded speculations.
In a much simpler time, when SEO was as simpler thing, a website’s domain name could have a huge impact on its rankings.
You’ve probably heard the saying: “content is king.” As more and more people are going online to get answers, content marketing is even more important in your business’s success.
With the impending doom… er, launch of Black Friday, we decided to take a look at how people are talking about it on certain social media platforms. We dove into the numbers (using our Social Footprint tool) on Pinterest to find out which articles and other content pieces were getting pinned the most.
A PPC campaign can be extremely profitable when it’s run correctly. You can avoid wasted spend, build a better Quality Score, and improve your clickthrough rates, which all lead to an increased ROI. (We assume this is why you started an AdWords account in the first place.)
You want your company to grow and succeed. You realize that your company’s online presence isn’t as great as it could be. You’ve heard about SEO and what it has done for other companies. Where do you begin? How does SEO work? Who should you hire? Selecting an SEO company is an important decision that will greatly impact the success of your business. It is also a substantial investment.
It’s all too easy to believe that the value of social media is limited to likes, follows, retweets and other proofs of popularity. There’s a simple reason for this. Numbers are a great way to show that things are growing and progressing. Numbers show us that results are definitely happening.
There are a lot of moving parts in a successful online marketing campaign. SEO, social media marketing, content marketing, website user experience, and pay-per-click advertising all have to work together to keep the wheels and cogs moving nice and smoothly.
Unless you’ve been hiding under a rock the last few years, you, as a social media marketing manager, know how powerful Facebook is as a marketing tool. A business can’t succeed without a Facebook presence. You’ve been posting and uploading videos and slowly gaining followers. Even though your company Facebook page has many followers, you want to capitalize on these followers and get solid leads.