AdWords can seem like a fairly complex and daunting venture to small businesses who have never gone down this road before. And, to be completely fair, there is certainly some complexity and delicacy to a PPC campaign, but there is also a great opportunity for drawing attention to your new business or highlighting specials and, most importantly, getting new traffic to your website.
Everyone uses different tools for building website. There are some staples and some lesser known tools you can use to build, improve, or streamline your website. The following is a list of really valuable tools that have become some of my favorites.
I have been writing web content for the better part of… well, forever.
You’ve just finished your company’s website, or so you thought. You have all the pages just as you want them, with the right layout, text and graphics. All the links and navigation menus work, and the colors are so pleasing to the eye you never want to look away.
When I’m asked what I do for a living, I debate in my head how to answer the question. Should I say: “I’m an SEO” and wait for the inevitably confused look?
Keyword rankings are not the be-all and end-all of performance indicators. In fact, rankings can paint a skewed picture of what’s really going on in your online marketing campaign.
Even if you’ve never done much SEO, you’ve probably heard how much link building is involved with the strategies. Link building has been (and is) a part of nearly every SEO strategy, but that doesn’t mean that every link carries the same value – or that the strategies to attract links have stayed the same all this time.
You may have heard the phrase “content is king.” It is often a phrase that gets thrown around, but not everyone utilizes the principle correctly.
You have a small business that is doing fairly well. Everyone is busy. In the midst of the busyness, your website has fallen by the wayside as a priority. You cringe each time you look at your website and make a mental note about your intention to re-do it someday.
Many business owners get in the habit of shouldering every responsibility – of wearing every hat – in the early stages of their growth. Others tend to force the wearing of many hats on their employees, even when they’re not exactly qualified for (or interested in) the work.