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Oct 3, 2014 / by Andy Eliason

Webinar Recording: Five Content Marketing Metrics You (are not tracking, but) Should Track

On September 24, our VP of Client Services, Claye Stokes, was invited to participate in Right Intel’s latest webinar to discuss marketing data points that act as “leading indicators” of your eventual successes or challenges. Most companies fail to track these numbers, even though they play an integral part in most content marketing campaigns.

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Sep 27, 2014 / by Andy Eliason

Can Google Determine the Level of Quality in Your Content?

In the recently released Searchmetrics Ranking Factors Study, the case for quality content is once again highlighted as a critical SEO component. There should be any number of people out there who are rolling their eyes right about now, thinking: not another post about how “content is king.” We’ve

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Sep 10, 2014 / by SEO.com

10 Tips For Writing High Quality, Engaging Website Copy

Today we have our second guest post from Julia McCoy, CEO of Express Writers.

You’ve purchased your domain and written up product descriptions, an about page, and, of course, the homepage, but it seems that your website is hardly getting any views. You might even notice that you get a few visitors,

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Aug 30, 2014 / by SEO.com

SEO for Ecommerce Websites

Today, it seems impossible to imagine a world without the Internet and the everyday conveniences it provides. Ecommerce, for example, is one of those things that has changed the way we think about purchasing everything from personal electronics and fashions to major additions to a person’s home. Simply put, it

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Aug 18, 2014 / by SEO.com

Migrating to HTTPS: How SSL Impacts Search Engine Rankings

For the real low-down on how SSL now affects your search engine rankings, we went to the pros to find out more. This post is from the experts over at DigiCert.

On August 6, Google announced that they are now giving ranking boosts to sites secured with SSL. This initiative,

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Aug 12, 2014 / by SEO.com

How To Win At Local SEO Optimization Through Content

Today we have a special guest post from Julia McCoy, CEO of Express Writers.

There are lots of ways content is extremely beneficial for Google rankings, but one fail-proof ranking opportunity is through original, well-written local keyword-optimized landing pages. If, for example, someone was to search for "Atlanta bathroom plumbing," a well-written, 800-word

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Aug 5, 2014 / by Shemmah Al-Darweesh

Is Your Social Media Strategy a Supreme Turn off?

Do you enjoy being barked at by glinty-eyed sales associates? Neither do your customers. One-way promotional messages have taken a hard fall thanks to the interactive nature of the internet. This is especially prevalent with social media, which has made it possible for consumers to rapidly connect online and speak

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Jul 29, 2014 / by SEO.com

6 Tips to Optimize Your Homepage

Your SEO strategy is top-notch. Your marketing plan is spot on. People are learning about you and your product. They are making their way to your website, and you’re starting to get that feeling of success. Leads are finally coming to you! All of that time planning and strategizing over

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Jul 25, 2014 / by SEO.com

Why is a Responsive Website So Important?

We are obsessed with instant response. In a world full of devices that can access the Internet at the touch of a button or the flick of a finger, we’ve become more reliant on fast connections and responsive websites. If a website doesn’t load properly on our smartphone or tablet,

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Jul 23, 2014 / by SEO.com

Be a Better Business Blogger

Business blogs can be extremely beneficial for online marketing, and just about every company should have one and know how to use it. Of course, in order to be truly effective, the blog has to have a real purpose. It has to do more than just exist. It has to

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