Acquiring organic search traffic is one of the hardest things to do in marketing today. Search engines are more complex than they were five years ago, and with the social web maturing, and Bing developing relationships with the big social websites, social signals are impacting organic search results. Gone are
Well, it’s official: Hell has finally frozen over OR Andy has decided to give me another shot at coming up with this week’s Online Content Collective for the SEO.com blog. I’m going to guess it’s both a little of column A and a bit of column B because I hear
Did you know that 90% of the information transmitted to the brain is visual and that this information is transmitted 60,000 times faster than text? It’s a pretty strong statement, and one that has a lot more significance than you might think.
In this digital age, people are obsessed with
You have put time, money and resources into creating a simple image to visually represent your business. You hired a designer, there were brainstorming sessions, descriptive words, sketches, font selections, color swatches, revisions, revisions, revisions, and finally you have found the perfect logo. The design process ends and you are
Take a moment and think about how much money your company spends on advertising. Do you have a good estimate, or even an exact number, in mind? Now think about how much of that money is going toward online ads. How many people do you think see that advertisement on
Many small business owners and online marketers overlook Tumblr. I personally had heard of Tumblr several times, but keeping up with what felt like 9000 other social media profiles seemed challenging enough, so I never really took the time to delve too deeply into the platform. After being issued a
Honing in on local search marketing and related strategies is the emphasis of this week's content collective. Unless you are strictly an ecommerce company, a large percentage of your current and potential customers will be based near your business, which is why it is essential to pound out and execute
Social Winners – The PPC Articles With the Most Social Love
Pay per click advertising can be an extraordinarily important and effective part of your online marketing campaign. Small companies and large enterprises have used it to great effect, boosting their search engine presence and driving highly relevant traffic to their website.
Anyone who does search engine marketing for local businesses will tell you that Google+ has gone through growing pains as it absorbs the features previously found in Google Places for Business. Most of the old dashboards have now been switched over to Google+, but this presented many business owners and