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Dec 23, 2015 / by Andy Eliason

Link Building Strategies for 2016

The end of this year should see Google rolling out its new Penguin update, which is said to include some real-time elements that could significantly change the game for link building strategies in 2016.

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Dec 15, 2015 / by Melissa McGibbon

The 8 Things You Need To Do For Every Image on Your WordPress Website

Adding an image to your website is not as simple as just uploading and clicking the publish button. Of course, that is an option--you can do it the lazy way--but if you want a perfectly optimized website and favored search results, there are a few things you need to do to make sure that the images are optimized before you publish them. You may find it tedious and annoying, and time consuming, but taking the time to do this right will be worth it when you see your A+ grade on Google and Bing Webmaster Tools and are rewarded with stellar search rankings.

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Dec 11, 2015 / by Andy Eliason

SEO Forecast for 2016

The New Year is right around the corner – it’s a time when companies take a look back and try to determine what went right and what went wrong and how they can apply those lessons to the next 12 months.

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Nov 23, 2015 / by Michelle Chambers

Does Grammar Matter in Content Marketing?

Let’s face it, the internet is a massive part of our culture. Because of this, we see our fair share of grammatical errors across the web. Are you the one confusing “than” and “then?” The truth is, Grammar can be tricky--mistakes happen, but how much does grammar actually matter to readers and search engines?

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Nov 19, 2015 / by Raquelle Dickerson

7 Tips for Social Media Optimization

SMO (Social Media Optimization) is an important factor in your internet search rankings. This strategy is often overlooked by many companies, even though it can help increase your position within the search rankings.

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Oct 26, 2015 / by Erik Zeiner

One Simple Tip To Boost Your PPC Performance Using Google AdWords Remarketing

One of the most profitable, highest-converting campaigns you can make in your Adwords account is a remarketing campaign.

The concept of remarketing campaigns is simple: everyone who visits your website and doesn't convert is added to what's called a "remarketing audience." As they navigate around the

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Oct 20, 2015 / by Zach Trujillo

Content Vs. Analytics

What is content? It’s more than word delivery, it’s telling your story to potential customers in interesting and relatable ways that motivate them to convert. So how do you create content that successfully relates to and encourages your potential customers to act?

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Sep 29, 2015 / by Raquelle Dickerson

Google+ Changes

Google+ Changes: What it means for your business

Google+ is like Tupac Shakur--alive or dead? Who knows? Speculation continues to grow about what will happen with Google Plus. The recent changes with Google+ has businesses questioning how they should approach social media, and wondering, “How will this

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Sep 3, 2015 / by Andy Eliason

Lee Odden Keynote: Be the Best Answer – SLC|SEM Digital Marketing Conference 2015

The final keynote of the day was by the CEO of TopRank marketing, Lee Odden. The title was The Strategic Role of Content, Social & SEO in Integrated Marketing, which really boiled down to “being the best answer” for your customers, wherever they’re asking questions.

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Sep 3, 2015 / by Andy Eliason

Duane Forrester Keynote: The Future of Digital Marketing – SLC|SEM Digital Marketing Conference 2015

We returned to the main hall for the first of the final two keynotes. Duane Forrester, Senior Product Manager for Bing, started by asking what is at stake over the next 10 to 15 years. The next slide that came up pointed out that 7 trillion dollars was at stake.

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