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Nov 7, 2017 / by SEO.com

SEO for the Holidays

Before you know it, another holiday season will be upon us. You may have already started preparing for your own personal holidays—buying gifts and putting out holiday decorations—but what have you done to prepare your website for the holidays?

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Oct 11, 2017 / by SEO.com

Remarketing: What It Is and Why You Need It

To put it simply, marketing has one single purpose: to get more sales. That’s not exactly a ground-breaking revelation, I know, but we need to say it to set the stage for the discussion and understand the purpose of remarketing.

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Aug 11, 2017 / by Sarah Snider

Does Your Company’s Size Affect Your SEO Strategy?

Maybe you’re that small mom and pop shop which started over 30 years ago or maybe you just launched you first entrepreneurial enterprise.

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Jul 12, 2017 / by Sarah Snider

When Should You Start Up a Google AdWords Campaign?

You’re excited about how your business is growing. More and more people are becoming aware of your company and brand. You want to continue to advertise your business and its products. You’ve heard great things about Google Adwords and think it’s a good next step to grow your business.

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Mar 3, 2017 / by Andy Eliason

Can a Small Business Use AdWords Successfully?

AdWords can seem like a fairly complex and daunting venture to small businesses who have never gone down this road before. And, to be completely fair, there is certainly some complexity and delicacy to a PPC campaign, but there is also a great opportunity for drawing attention to your new business or highlighting specials and, most importantly, getting new traffic to your website.

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Dec 9, 2016 / by Keely Lassen

SEO, PPC, or Both? What is Right for Your Website?

In today’s internet-driven world, it is not enough to simply have a website with a lot of pretty images and product descriptions. You need a website that is easily found when people are ready to make a purchase.

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Dec 5, 2016 / by Andy Eliason

If You're Dominating SEO Do You Still Need PPC? (Or Vice Versa)

On the surface, PPC and SEO feel like they have different strategies, theories and expectations behind them. And it’s because of this perception that they are often siloed away from each other, even within the same company.

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Nov 9, 2016 / by SEO.com

Can You Audit Your PPC Account in 10 Minutes or Less?

A PPC campaign can be extremely profitable when it’s run correctly. You can avoid wasted spend, build a better Quality Score, and improve your clickthrough rates, which all lead to an increased ROI. (We assume this is why you started an AdWords account in the first place.)

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Nov 2, 2016 / by Andy Eliason

Why AdWords is Important to Your Online Success

There are a lot of moving parts in a successful online marketing campaign. SEO, social media marketing, content marketing, website user experience, and pay-per-click advertising all have to work together to keep the wheels and cogs moving nice and smoothly.

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Oct 27, 2016 / by Raquelle Dickerson

Why You Should Be Running Video Ads on Facebook

If you are not utilizing video ads on Facebook, you are missing out on a huge opportunity. Advertising has always been visual, but when you augment video content with the power to target your ideal audience the impact can be huge. Facebook’s Newsfeed algorithm is placing a lot of weight on videos, and for good reason.

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