As Google continues to push organic results further down the results pages to accommodate space for Maps and more AdWords ads, a Pay Per Click campaign will become an even more critical component of your online marketing strategy.
One of the most profitable, highest-converting campaigns you can make in your Adwords account is a remarketing campaign.
The concept of remarketing campaigns is simple: everyone who visits your website and doesn't convert is added to what's called a "remarketing audience." As they navigate around the
Today we look at a few ways to improve upon your PPC campaigns. Search Engine Journal provides a guide to remarketing, useful to any online marketer, but especially valuable in getting more value of your existing paid campaigns. SEER Interactive gives us an efficiency tip for managing your Google Display
The search engine optimization and pay-per-click companies combine their core services to offer a more complete internet marketing package
Salt Lake City, UT (1/20/14) – SEO.com, an online marketing firm based in Draper, Utah, has acquired pay-per-click advertising specialists,
SEO & PPC. Friends or foes? And which one really is more effective in an online marketing campaign? The truth is that they are not only friends but “coworkers” as well, and one is not necessarily more effective than the other. They
<em>The following is a Guest Post Contribution from <a href="https://plus.google.com/u/0/104497710991624583240?rel=author">Akvile Harlow</a>, Internet Marketing & Advertising Operations Manager at <a href="http://searchmarketingexpo.com/" target="_blank">Search Marketing Expo</a> (<strong>SMX</strong>).</em>
As marketers we're always optimizing, striving to gain more traction in search, and eventually converting our efforts into sales. Within the web playing field, it's always important to
SEO and PPC should be considered children of the same parent: search marketing. Their strategies should be considered together for best results.
There is some debate in the industry if running PPC and SEO can cause cannibalization of traffic; and there have been studies suggest both a positive and a negative
Yesterday, Google announced the official introduction of AdWords Express. First launched as Google Boost in October 2010, AdWords Express makes it simple and fast for users to start advertising online. The whole setup can be completed in less than five minutes. AdWords Express is aimed at helping local businesses
The Google Adwords Keyword Tool is a great resource for not only Pay Per Click, but also SEO. If you are doing any sort of keyword research, you need to start with this tool, but make sure you know how to use it. With this tool, you can get