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Oct 26, 2015 / by Erik Zeiner

One Simple Tip To Boost Your PPC Performance Using Google AdWords Remarketing

One of the most profitable, highest-converting campaigns you can make in your Adwords account is a remarketing campaign.

The concept of remarketing campaigns is simple: everyone who visits your website and doesn't convert is added to what's called a "remarketing audience." As they navigate around the

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Mar 21, 2014 / by Joe Amadon

Online Content Collective, March 21, 2014 – PPC

Today we look at a few ways to improve upon your PPC campaigns. Search Engine Journal provides a guide to remarketing, useful to any online marketer, but especially valuable in getting more value of your existing paid campaigns. SEER Interactive gives us an efficiency tip for managing your Google Display

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Jan 21, 2014 / by Andy Eliason

SEO.com Acquires PurePPC.com to Offer Expanded Online Marketing Services

The search engine optimization and pay-per-click companies combine their core services to offer a more complete internet marketing package

Salt Lake City, UT (1/20/14) – SEO.com, an online marketing firm based in Draper, Utah, has acquired pay-per-click advertising specialists,

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May 16, 2013 / by Shay Wright

SEO & PPC: Working Together To Maximize Returns


SEO & PPC. Friends or foes? And which one really is more effective in an online marketing campaign? The truth is that they are not only friends but “coworkers” as well, and one is not necessarily more effective than the other. They

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Dec 21, 2011 / by Suzanne Sanchez

Should You Do SEO and PPC Together? [Video FAQ Series]

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SEO and PPC should be considered children of the same parent: search marketing. Their strategies should be considered together for best results.

There is some debate in the industry if running PPC and SEO can cause cannibalization of traffic; and there have been studies suggest both a positive and a negative

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Jul 26, 2011 / by Robyn Storms

Online Advertising Gets Easier With Google AdWords Express

Yesterday, Google announced the official introduction of AdWords Express. First launched as Google Boost in October 2010, AdWords Express makes it simple and fast for users to start advertising online. The whole setup can be completed in less than five minutes. AdWords Express is aimed at helping local businesses

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Mar 1, 2011 / by David Scoville

12 More SEO Idiots (or Experts) to Avoid

A few months ago, I posted 7 SEO idiots and subsequently received myriad ideas for other SEO idiots. Below you'll find 12 more SEO idiots with dialogue and oatmeal-like depictions. Thank you to everyone who submitted ideas. For those ideas I've used, I've given the comment author a link.

Poor

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Oct 19, 2010 / by Todd Julien

7 PPC Advantages to the Yahoo/Bing Merger

It's been a little more than a year since the Yahoo/Bing merger was announced, and a couple months ago, Yahoo began testing Bing search results. A lot of talk has been made about how this will influence organic search,

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Sep 2, 2010 / by Dan Bischoff

If Internet Marketing Was a Football Team: Position-by-Position Breakdown

College Football is back tonight with Utah vs. Pittsburgh. Other local games this weekend include BYU vs. Washington and Utah State vs. Oklahoma. Everything is right in the world again.

In honor of college football’s return, here are the position-by-position starters if Internet marketing strategies made up

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Jul 19, 2010 / by Todd Julien

5 PPC Management Blunders That Will Burn Your Cash

A fool and his money are soon parted. This old time Idiom has never been truer especially when it comes to poor PPC management.

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