Maybe you’re that small mom and pop shop which started over 30 years ago or maybe you just launched you first entrepreneurial enterprise.
You’re excited about how your business is growing. More and more people are becoming aware of your company and brand. You want to continue to advertise your business and its products. You’ve heard great things about Google Adwords and think it’s a good next step to grow your business.
AdWords can seem like a fairly complex and daunting venture to small businesses who have never gone down this road before. And, to be completely fair, there is certainly some complexity and delicacy to a PPC campaign, but there is also a great opportunity for drawing attention to your new business or highlighting specials and, most importantly, getting new traffic to your website.
In today’s internet-driven world, it is not enough to simply have a website with a lot of pretty images and product descriptions. You need a website that is easily found when people are ready to make a purchase.
On the surface, PPC and SEO feel like they have different strategies, theories and expectations behind them. And it’s because of this perception that they are often siloed away from each other, even within the same company.
A PPC campaign can be extremely profitable when it’s run correctly. You can avoid wasted spend, build a better Quality Score, and improve your clickthrough rates, which all lead to an increased ROI. (We assume this is why you started an AdWords account in the first place.)
There are a lot of moving parts in a successful online marketing campaign. SEO, social media marketing, content marketing, website user experience, and pay-per-click advertising all have to work together to keep the wheels and cogs moving nice and smoothly.
If you are not utilizing video ads on Facebook, you are missing out on a huge opportunity. Advertising has always been visual, but when you augment video content with the power to target your ideal audience the impact can be huge. Facebook’s Newsfeed algorithm is placing a lot of weight on videos, and for good reason.
Your competition never rests. Even as we speak they’re looking for new ways to dominate their section of the internet and make sure no one else has an opportunity to outpace them in the rankings.
As Google continues to push organic results further down the results pages to accommodate space for Maps and more AdWords ads, a Pay Per Click campaign will become an even more critical component of your online marketing strategy.