On the surface, PPC and SEO feel like they have different strategies, theories and expectations behind them. And it’s because of this perception that they are often siloed away from each other, even within the same company.
A PPC campaign can be extremely profitable when it’s run correctly. You can avoid wasted spend, build a better Quality Score, and improve your clickthrough rates, which all lead to an increased ROI. (We assume this is why you started an AdWords account in the first place.)
There are a lot of moving parts in a successful online marketing campaign. SEO, social media marketing, content marketing, website user experience, and pay-per-click advertising all have to work together to keep the wheels and cogs moving nice and smoothly.
If you are not utilizing video ads on Facebook, you are missing out on a huge opportunity. Advertising has always been visual, but when you augment video content with the power to target your ideal audience the impact can be huge. Facebook’s Newsfeed algorithm is placing a lot of weight on videos, and for good reason.
Your competition never rests. Even as we speak they’re looking for new ways to dominate their section of the internet and make sure no one else has an opportunity to outpace them in the rankings.
As Google continues to push organic results further down the results pages to accommodate space for Maps and more AdWords ads, a Pay Per Click campaign will become an even more critical component of your online marketing strategy.
One of the most profitable, highest-converting campaigns you can make in your Adwords account is a remarketing campaign.
The concept of remarketing campaigns is simple: everyone who visits your website and doesn't convert is added to what's called a "remarketing audience." As they navigate around the
Today we look at a few ways to improve upon your PPC campaigns. Search Engine Journal provides a guide to remarketing, useful to any online marketer, but especially valuable in getting more value of your existing paid campaigns. SEER Interactive gives us an efficiency tip for managing your Google Display
The search engine optimization and pay-per-click companies combine their core services to offer a more complete internet marketing package
Salt Lake City, UT (1/20/14) – SEO.com, an online marketing firm based in Draper, Utah, has acquired pay-per-click advertising specialists,
SEO & PPC. Friends or foes? And which one really is more effective in an online marketing campaign? The truth is that they are not only friends but “coworkers” as well, and one is not necessarily more effective than the other. They