Online Content Collective October 28, 2013

Content Collective Marketing

This week’s Online Content Collective helps us take a closer look at guest blogging, effective outreach practices, and the importance of knowing your audience when creating content. Online marketing is a world that is ever changing; however the people who inhabit that world remain the same. They are seeking information, easily distracted, and just down […]

Online Content Collective October 21, 2013

Content Collective Marketing

This week’s content collective covers a wide variety of topics as we discuss buyer personas, Penguin, and nofollow tags. These three practices have evolved quite a bit over time but are just as relevant as ever for SEO and online marketing. Colby Hooley Recommends: 6 Reasons Why Buyer Personas are More Important Than Ever What […]

Is Instagram a Valid Marketing Tool?

Instagram-valid-marketing-tool

Here is a horrible joke: as I was preparing to write this article about Instagram, I was told to use my best Instagrammar. It’s a little known fact that about twice a day someone is proclaiming another online social marketing tool that must be used in order for your business to stay ahead. If you […]

Online Content Collective October 14, 2013

Content Collective Marketing

The Online Content Collective for the current week brings us a content marketing tactic, a new Google algorithm and the chemistry of SEO. We’ll start off by taking a look at the realm of guest blogging, and then sift through the implications of Hummingbird before we examine the periodic table of search engine ranking factors. […]

Using Pinterest to Leverage Marketing Efforts

using-pinterest-to-leverage-marketing-efforts

Pinterest gives us an opportunity to market to fans and consumers like no other social media site does. According to Wishpond, nearly double the fans interact with brands or companies they like on Pinterest than they do on Facebook. Pinterest has always been uniquely focused on visual aspects, but now, with the new article pin […]