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Mar 20, 2017 / by Sarah Snider

How SEO is Like Baseball

Baseball Spring Training is in full swing (pun intended) meaning the start of the season is just around the corner.

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Mar 14, 2017 / by Sarah Snider

Writing Clickable Titles That Don’t Get Accused of Being Clickbait

If you’ve spent any time online, chances are you’ve seen those obnoxious hyperlinked titles that go along the lines of “you won’t believe what so-and-so looks like now” or “buy your amazing X for only $X here” or “15 things the government doesn’t want mortgage owners to know.”

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Mar 9, 2017 / by Melissa McGibbon

THE WEBSITE TOOLSHED: PART II

The first part of this series was posted on the SEO.com blog last week. This week I’ve added five more of my favorite tools for building websites. Some of them are free and some are not, but you should know that I’m not receiving any special compensation from these companies for mentioning them in these posts.

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Mar 3, 2017 / by Andy Eliason

Can a Small Business Use AdWords Successfully?

AdWords can seem like a fairly complex and daunting venture to small businesses who have never gone down this road before. And, to be completely fair, there is certainly some complexity and delicacy to a PPC campaign, but there is also a great opportunity for drawing attention to your new business or highlighting specials and, most importantly, getting new traffic to your website.

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Feb 24, 2017 / by Melissa McGibbon

The Website Toolshed: Part I

Everyone uses different tools for building website. There are some staples and some lesser known tools you can use to build, improve, or streamline your website. The following is a list of really valuable tools that have become some of my favorites.

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Feb 17, 2017 / by Andy Eliason

A Mostly Brief Guide to Writing Better Web Content

I have been writing web content for the better part of… well, forever.

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Feb 10, 2017 / by Sarah Snider

10 WordPress Plugins That are Essential for SEO

You’ve just finished your company’s website, or so you thought. You have all the pages just as you want them, with the right layout, text and graphics. All the links and navigation menus work, and the colors are so pleasing to the eye you never want to look away.

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Feb 8, 2017 / by Ty Kilgore

What is an SEO Specialist?

When I’m asked what I do for a living, I debate in my head how to answer the question. Should I say: “I’m an SEO” and wait for the inevitably confused look?

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Feb 6, 2017 / by Josh Richardson

Why You Might Be Using Keyword Rankings in All the Wrong Ways

Keyword rankings are not the be-all and end-all of performance indicators. In fact, rankings can paint a skewed picture of what’s really going on in your online marketing campaign.

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Feb 3, 2017 / by Sarah Snider

Link Building That Doesn’t Suck

Even if you’ve never done much SEO, you’ve probably heard how much link building is involved with the strategies. Link building has been (and is) a part of nearly every SEO strategy, but that doesn’t mean that every link carries the same value – or that the strategies to attract links have stayed the same all this time.

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