If you are not utilizing video ads on Facebook, you are missing out on a huge opportunity. Advertising has always been visual, but when you augment video content with the power to target your ideal audience the impact can be huge. Facebook’s Newsfeed algorithm is placing a lot of weight on videos, and for good reason.
Your competition never rests. Even as we speak they’re looking for new ways to dominate their section of the internet and make sure no one else has an opportunity to outpace them in the rankings.
As 2016 comes to an end, those of us who are doing our best to navigate the Google-driven world have stumbled across several SEO myths that we are going to do our best to debunk. The online marketing industry is a mover and a shaker, and with the constant ebb and flow we must always be on our toes. With phrases like “SEO is dead” being thrown around in an attempt to gain as many clicks as possible, we thought it was time to shed some light on a few online marketing myths and misunderstandings
If you’re a small business or your striking out on your own, you know it can be hard to make people aware of your services or products. How do you compete with competitors who are established, larger and have a bigger marketing budget than you?
As Google continues to push organic results further down the results pages to accommodate space for Maps and more AdWords ads, a Pay Per Click campaign will become an even more critical component of your online marketing strategy.
Black Friday has been the largest retail shopping day of the year in the United States since 2005. The term itself goes all the way back to the early 60s, though, when it was used in Philadelphia to describe the large crowds and traffic that happened to be out the day after Thanksgiving—putting most stores’ finances “in the black.”
There is a lot of information floating around about search engine optimization (SEO) and how to know if you are getting the services and results you really need. It can be a confusing and overwhelming at times, but there are some simple things you can do to choose an SEO company and feel confident about your choice.
When does it make the most sense to hire an SEO firm? Should you build out your own in-house team instead? When should you just do it all yourself?
Search Engine Optimization (SEO) involves a combination of several ongoing activities and strategies. It requires constant monitoring and regular campaign changes. As the search engines evolve their algorithms and internet users develop their expectations, an SEO campaign also has to grow and change. This is how companies will stay on top of the rankings and consistently reach out to new customers and clients.