Many business owners get in the habit of shouldering every responsibility – of wearing every hat – in the early stages of their growth. Others tend to force the wearing of many hats on their employees, even when they’re not exactly qualified for (or interested in) the work.
Your company has just launched a new and improved website. You’ve spent months designing and optimizing it. No stone was left unturned. Or so you thought. You’re getting tremendous traffic to your website, but customers aren’t taking the most important step: making a purchase.
So, you’re finally ready to add that corporate blog to your website. Your SEO consultant has been telling you for years that this is a critical part of generating indexable content, but you’ve always said that you really, really, really doubt you could sustain a blog that revolved around your only products, which happen to be drawer slides and wooden hangers.
A new year is just around the corner and that means looking over budgets to see where the company’s money can be put to best use. If your marketing and sales strategies have come up short of expectations, you need to consider adding video to the mix.
Originally, this post was going to be titled “A Brief Guide to Better Writing,” and it would have been a simple list of things everyone can (or should) do to improve the overall quality of their written content.
SEO is an absolutely essential tactic to have in your digital marketing strategy. Whether you are doing it on your own or using an agency, it is important to understand which metrics you really need to pay attention to.
From a startup’s perspective, the mountain of established brands clogging up the search engine rankings may seem more than a little insurmountable. After all, those companies have been chasing SEO trends for years, working to dominate the first page of the SERPs and block out any competition.
In today’s internet-driven world, it is not enough to simply have a website with a lot of pretty images and product descriptions. You need a website that is easily found when people are ready to make a purchase.
The search engines are changing all the time, but it’s not just the algorithms we need to consider. We also need to think about how people use the search engines and how their behavior has changed over the years.
On the surface, PPC and SEO feel like they have different strategies, theories and expectations behind them. And it’s because of this perception that they are often siloed away from each other, even within the same company.