I have been writing web content for the better part of… well, forever.
You’ve just finished your company’s website, or so you thought. You have all the pages just as you want them, with the right layout, text and graphics. All the links and navigation menus work, and the colors are so pleasing to the eye you never want to look away.
When I’m asked what I do for a living, I debate in my head how to answer the question. Should I say: “I’m an SEO” and wait for the inevitably confused look?
Keyword rankings are not the be-all and end-all of performance indicators. In fact, rankings can paint a skewed picture of what’s really going on in your online marketing campaign.
Even if you’ve never done much SEO, you’ve probably heard how much link building is involved with the strategies. Link building has been (and is) a part of nearly every SEO strategy, but that doesn’t mean that every link carries the same value – or that the strategies to attract links have stayed the same all this time.
You may have heard the phrase “content is king.” It is often a phrase that gets thrown around, but not everyone utilizes the principle correctly.
You have a small business that is doing fairly well. Everyone is busy. In the midst of the busyness, your website has fallen by the wayside as a priority. You cringe each time you look at your website and make a mental note about your intention to re-do it someday.
Many business owners get in the habit of shouldering every responsibility – of wearing every hat – in the early stages of their growth. Others tend to force the wearing of many hats on their employees, even when they’re not exactly qualified for (or interested in) the work.
Your company has just launched a new and improved website. You’ve spent months designing and optimizing it. No stone was left unturned. Or so you thought. You’re getting tremendous traffic to your website, but customers aren’t taking the most important step: making a purchase.
So, you’re finally ready to add that corporate blog to your website. Your SEO consultant has been telling you for years that this is a critical part of generating indexable content, but you’ve always said that you really, really, really doubt you could sustain a blog that revolved around your only products, which happen to be drawer slides and wooden hangers.