You’re excited about how your business is growing. More and more people are becoming aware of your company and brand. You want to continue to advertise your business and its products. You’ve heard great things about Google Adwords and think it’s a good next step to grow your business.
Search engine optimization (SEO) is a term that gets thrown around a lot. It is no longer a hip, mysterious thing. Many people know what it is and numerous large companies already have a well-developed SEO strategy in place.
It was a long and extensive process to find the right SEO agency to lead your charge into the digital marketing realm, and, at this point, our job is just getting started. But that doesn’t mean that yours is done.
The Internet a crowded and noisy place, so when you search for something online, you’re going to get a barrage of search results. Thousands of them. Hundreds of thousands. No one would click through on each of them. Most web users will click on the first couple results that are listed, and then modify their search if they don’t see what they want.
There’s no doubt about it. Blogging is a tried and true method of increasing site traffic and conversion rates. A blog has so much versatility, it’s one of the most important tools you can use to develop a community and maintain a steady stream of website traffic.
You’ve worked hard on creating a website that is functional, informative and attractive. Sales should just come pouring in now, right?
A major part of successful online marketing campaigns involves reaching out to influential websites, social media stars, and industry insiders. You may be looking for an endorsement, a guest post opportunity, or a simple link that points in the direction of your website.
Influencer marketing has a huge potential to deliver lasting results for many companies, but only if it’s approached carefully and deliberately. The May 2017 SLC|SEM gathering brought in a couple specialists in this area to discuss this topic and talk about how one might identify influencers and why it should be part of your marketing strategy.
You’re tired of how slow your business has been going. You know you offer a useful and valuable product to customers, but you haven’t seen the success you expected.