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Aug 22, 2016 / by Chad Clark

11 Types of Videos You Should Be Making Right Now

Video marketing continues to grow as a powerful tool for attracting new customers and building a community. Studies continue to show how videos in emails and on landing pages can increase leads and conversions by significant amounts, and users seem more likely to take action after viewing some kind of relevant video. What that all means is that this is a great opportunity for you to grow your audience and see increased traffic.

Here is the list of 11 video types you should be making, or at least consider making, for your company, brand, or product.

Which one is best for SEO, you might ask? The big surprise is that it really doesn’t matter to a search engine what the content is, or how it's created. Any of these styles can perform well in the search engines if you optimize your videos properly . Not all will target organic search traffic, though, so optimization might focus on the style or message of the video.

Without further ado, here’s the list.

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Jun 21, 2016 / by Melissa McGibbon

Net Neutrality Wins!

WHAT IS NET NEUTRALITY?

Net Neutrality is the concept that Internet Service Providers, such as Comcast, AT&T, and CenturyLink, and governments should treat all data on the Internet equally, not discriminating or charging differentially by user content, site, platform, application, type of attached equipment, or mode of communication. Net Neutrality proponents posit that everyone should be charged the same amount for the same services and usage.  

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May 18, 2016 / by Andy Eliason

18 Social Media Tools Worth a Closer Look

There comes a time in any company’s marketing efforts when they reach Peak Social – that point at which they’ve hit the maximum rate of extraction from their social media efforts and can only enter a state of terminal decline from there.

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Apr 11, 2016 / by Melissa McGibbon

What You Need To Know About HTTP v HTTPS

How do you know if a website is secure? It’s easy to tell. You can check the URL address for the cute little “S” at the end of the HTTP and the padlock icon next to it.

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Feb 11, 2016 / by Boyd Norwood

Seth Godin's Top Socially Shared Posts

Seth Godin has a knack for being concise. Some of his posts are only a couple of lines long.

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Jan 20, 2016 / by Keely Lassen

2016 Digital Marketing Trends

With a new year comes new trends. Trends such as, who knew that millions of “Belieber” fans were right, hotels are adding “Mini Fashion Bars” in rooms where guests can choose curated fashion items to wear, and many stores are going to upset the shopping masses this Christmas by closing on black Friday. No matter how important, or completely unimportant, these trends may be there will be some for 2016 in digital marketing that will change the online world.

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Dec 23, 2015 / by Andy Eliason

Link Building Strategies for 2016

The end of this year should see Google rolling out its new Penguin update, which is said to include some real-time elements that could significantly change the game for link building strategies in 2016.

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Dec 15, 2015 / by Melissa McGibbon

The 8 Things You Need To Do For Every Image on Your WordPress Website

Adding an image to your website is not as simple as just uploading and clicking the publish button. Of course, that is an option--you can do it the lazy way--but if you want a perfectly optimized website and favored search results, there are a few things you need to do to make sure that the images are optimized before you publish them. You may find it tedious and annoying, and time consuming, but taking the time to do this right will be worth it when you see your A+ grade on Google and Bing Webmaster Tools and are rewarded with stellar search rankings.

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Dec 11, 2015 / by Andy Eliason

SEO Forecast for 2016

The New Year is right around the corner – it’s a time when companies take a look back and try to determine what went right and what went wrong and how they can apply those lessons to the next 12 months.

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Nov 23, 2015 / by Michelle Chambers

Does Grammar Matter in Content Marketing?

Let’s face it, the internet is a massive part of our culture. Because of this, we see our fair share of grammatical errors across the web. Are you the one confusing “than” and “then?” The truth is, Grammar can be tricky--mistakes happen, but how much does grammar actually matter to readers and search engines?

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