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35 Link Building Tips from Paddy Moogan at Mozcon

Jul 25, 2012 / by Ash Buckles

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It's difficult to open up a conference to a bunch of advanced users in online marketing but Paddy Moogan, with Distilled, did a fantastic job. He discussed, very quickly, 35 link building tips. But first, he pointed out that link building is not easy. He meant it.

  1. Bookbait = ego bait in real life - print a book (on Lulu) with contributors information and provide them a copy; many will tweet, take pictures, post and/or link to you as a result.
  2. Embed code within an embed code - use this tool http://dis.tl/mozcon-embed, or create your own custom setup.
  3. Photos get links - use Google Alerts to find websites using your photos asking for credit/link and use Google Image reverse search to find sources of your photos.
  4. Find guest post opportunities - use the author bio of your competitors and find out where they're posting competitive links.
  5. Put competitors backlinks into Google custom search engine - mine those links.
  6. Find more guest post opportunities - Blogdash, Blogger Linkup, and Guestr.com.
  7. Offer access to your paywall content (if available) in exchange for links.
  8. Find outreach emails quickly - use rapportive for this (I need to do more research on this since I missed most of the discussion from Paddy. Sorry.).
  9. Use Buzzstream!
  10. Make photos embeddable - create & install a script so an embed box pop-up when someone right-clicks to copy your image for use on their site/profile.
  11. Take bloggers to an event - ask them to live blog or write recaps on their blog/profiles
  12. Badge bait - take popular/topical badges and perform an image search to find bloggers who will post a badge for free product.
  13. Bring offline online - be creative and innovative in your store (or other offline interaction) and tie it to your online actions.
  14. Create a local blogger list - build your list offline and take those relationships online.
  15. Ask bloggers what content they want from you - create your next infographic by crowdsourcing the ideas so you deliver what your audience wants.
  16. Find writers & bloggers on Twitter - "writer for mashable" or "writer for travel"
  17. Boomerang - schedule outreach to land in recipients inboxes at more preferred times; also try canned responses.
  18. Create personal profile pages - when journalists/bloggers don't want to link to your commercial site, they'll often link to the personal profile page of the person who provided a quote or sourced a story.
  19. Monitor tweets & look for those with blogs/websites - ask retweeters for links to your great content; they've already shared through retweeting.
  20. #PRrequest - provide information to those looking for information and become a source; ask for a link back to your profile page (above).
  21. Make up fake products eCommerce - Unicorn meat (in a can) can attract a ton of interest, shares, links, press, and so on. It's a great promotional idea and may even lead product development.
  22. Pay your writers to guest blog - find writers and double their pay to guest blog on related blogs. This is a great way to build IP-diverse links quickly.
  23. Tweet people at just the right time - use http://dis.tl/mozcon-tweet to lookup a person's profile for optimal times to reach them.
  24. Run or sponsor a local meetup - there are hundreds of local meetups. Participate. Share. Influence.
  25. Blogger competition (with a twist) - ask others to write a post and link to you (this is the normal way), then ask for them to nominate five other bloggers to keep your initiative going.
  26. Find low-earning affiliates - offer to pay them a guaranteed amount for a guest post on their blog linking back to your products. It's guaranteed for them!
  27. Broken link building - find lists with dead links and reach out to the site owner with your URL as a replacement.
  28. Create a Spotify playlist for your niche - find songs about animals, create the playlist, link to it from your blog. As a pet store, this is a great way to add to your community.
  29. Incentivise sharing your page - offer a product at a discount (the amount of the discount is decided by how much it's shared) and you may end up giving away a bunch of product, picking up press, and finding new brand advocates.
  30. Getting your customers to link build - ask customers for their blog URL; use that information to target promotions and ask for embeds, links, shares, etc. from their URL.
  31. Use Konami code to give discounts - change the code everyday so people have a reason to return.
  32. Monitor HARO tweets for keywords - create IFTTT recipes to make outreach easier.
  33. Build a good infographic in an hour - prove that design/developer resources can produce results. Use infogr.am for quick IGs.
  34. Use Amazon wishlists to find bloggers - send bloggers something from their wishlist while beginning a relationship about what you enjoy most about their blog.
  35. Send something physical using Pinterest as your guide for their interests - design a personalized gift box, include your product, and a message. Color matters. Get familiar with each user and truly customize your outreach.

This session went very quickly but I hope I've captured enough to get your creative mind working again. There are so many ways to build links and promote your brand. Sometimes you just need a few examples.

Topics: Link Building Blog

Ash Buckles

Written by Ash Buckles

For 15 years, Ash Buckles has worked at the forefront of branding through search engine optimization, pay-per-click advertising, blog marketing, social media, and ColdFusion development. As a recognized industry thought leader, he regularly speaks at search marketing events put on by organizations such as the American Marketing Association, SLCSEM, and Utah Valley Entrepreneurial Forum. His experience includes online marketing consulting with hundreds of enterprise clients as well as small businesses.

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