Build Links By Purchasing Websites & 301 Redirecting To Your Main Domain

At about 2:47 your hear me laughing, and it threw you off a bit. Oops.

Yeah, this is a bit misleading. I mean, nobody buys Sims snowboards! K2, come on ... all the cool kids get local with Never Summer or even support the boys who split from Burton at Rome – if you're feeling cocky try YES boards they're the shiz-nit this year.

On a serious tip, Greg Boser has a cool tool to see 301 redirects called Espion. Buying authority domains can get expensive, which makes it a big-boy tactic in my book. However, it does work in passing juice.

Tip: Any SEO out on the mountain riding K2 or a Sims, you better be sporting neon, saluting Craig Kelly or taking your antiques out of storage for one last joy ride – otherwise you might get pegged as another gapper – and that's not how you score the chicks.

I've heard this concept before, but I'm interested in specific tactics or tools to find expired domain names that are specific to a vertical that use to have content. For example, I have a rap music blog. I want to find expired domains that deal with hiphop and point them to my main site. How would I go about finding them? I guess I could use something like dailychange.com and then manually check them on the Web Archive. This seems like a pain. Any other ideas?

A small nit, but worth mentioning:
If you are buying domains such as:
exampl.com
and there are already dead/unworking links already extant to your competitor, who's site is actually found at:
example.com

...you can siphon off some typos of any existing mis-spelled links, as well as pick up some traffic of typists who miss (or miss-type) a letter or two in the URL of their browser.

It's often not much, though, (and they're hard to find) so it's only really worth it when good (but broken) inbound links already exist to that domain, or you just want to upset competitors.

the theory behind this video is reasonable, but you haven't accounted for search engines checking registrar information. I think the search engines themselves have stated that if you buy a domain, change registration information and then 301 that domain to your own site the link equity won't be passed. If they haven't stated that themselves there's certainly enough anecdotal eveidence around to suggest buying domains for link equity alone won't work.

I believe Google has been frowning on this practice:

http://searchengineland.com/do-links-from-expired-domains-count-with-google-17811

While there is no clear proof of this, you should at least put a footnote citing this. I have also personally seen the devaluation of domains purchased for this purpose. While they may pass some initial juice, within a few months, it tends to fade away.

Also, the big question that was not asked is which is better, redirecting for the supposed link benefit or running the new site on its own?

Craig & Gennady,

I believe that you both have raised legitimate concerns and made good points.

However, this practice has proven to work well for me and others in the past. It all depends on how you go about it.

I will not say that Google and other search engines don't look for indicators that might signal them to devalue or ignore the links altogether like flat out purchasing dozens of expired domains and redirecting them to build your link equity. This is a completely different scenario. Yeah, if you look spammy and are doing this with a ton of old, expired domains, you are going to get nailed.

If buying up a bunch of old domains and redirecting them is your ultimate goal, there is a completely different link building strategy that needs to be executed and it doesn't involve buying the domains.

Let's look at the following scenario...

Let's say that I own SEO.com

That is a brand that will never change its name.

I decide to acquire some other seo companies that ranked well for terms like seo and seo company. I also acquire some companies that rank well for online marking firm and pr agency.

If I redirected those sites to the appropriate pages on SEO.com, you cannot tell me that it wouldn't help my search engine rankings for those keywords. It is a legitimate acquisition and even if registration information changes, I can't see Google penalizing the links or devaluing them altogether.

So, yeah... I guess I should have been more detailed in my video and more clear on what are the best practices when it comes to this strategy. Thank you for bringing up these points.

It's brilliant the way it all works right now, and this method does work good. I've tested something like this recently because I had to find out for myself and we did end up seeing the search engine rankings increase for our target words.

The redirected site was 8 months old and redirected to an already established page that was on SERP #5 for it's terms. After being patient for about 3 weeks, the page is now at the top of the second page of Google for its target term. That's pretty good IMO, but I'm wondering how long this technique will work? We'll see!

How do you find good expiring URLs?

Hello,
If i buy many related old domains and redirect them to main domain,can this hurt my ranking?
Thanks

Recently I moved one of my web directories to a new Domain. I did a redirect to it and Google moved the PageRank over to it.

However, I know a few directory owners that purchased Domains just to redirect the PageRank to an existing site. There sites got de-indexed from Google.

So you mean, if I register an new domain, redirect it with 301 to my money page and build links to the new domain, it will have no effect on my rankings?

Damn I bought an new webhosting paket yesterday, only for this reason :/

301 is a great way for pr