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The new SEO.com Content Collective is our way of hacking through the briar patch of useless, irrelevant, and downright questionable information that sprouts up non-stop on the internet and bringing out some of the gems that have real value. It’s a tough job because no matter how many weeds you pull, they just keep coming back. We’ve got a pretty good (metaphorical) machete and a good eye for value, though, which is why we are presenting this new, weekly feature.

For the inaugural post, we’ve asked our directors at SEO.com to share what they’re reading this week.

Tyson Hymas recommends:

Disavowed: Secrets of Google’s Most Mysterious Tool

Think Google’s Disavow Tool is the breath of fresh air you’ve been waiting for? Been hit by some Google penalties and are looking for a magic cure all? That’s what Google gave you this tool for, right? Then why isn’t anything happening?

There’s a lot of conflicting evidence out there regarding this tool and how – or if – it really works. In this article you’ll find 7 great tips for Google reconsideration requests. There’s also a summary of an experiment that suggests some interesting things about when and why Google will process your Disavow.
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Brian Jensen recommends:

Keywords Still Matter

Keywords? Who needs keywords? That’s so “pre-content-marketing-era.”

Or not.

The fact is we all still need keywords. Not to cram them into our content in a passive aggressive hope that simple occurrence of these particular words in this particular order will somehow impress the almighty Google… but because we need to know how people search for something and what will resonate with the readers.

Keywords aren’t about creating a formula for success – it’s about understanding the intent and purpose of your readers. It’s about finding a direction for your efforts. This article details a lot of reasons why keywords should be an intrinsic part of your campaign, but suggests that you need to think of them in a new way.

Albert Mitchell recommends:

Dozens Of Top E-Commerce Retailers Find It Pays To Put Customers’ Instagram Photos On Their Sites

Everyone gets excited about an engagement… er, about more engagement with customers. Chances are your customers already have all the tools they need to participate in your next marketing campaign, and they’re willing to go down that aisle if you just open the doors.

Instagram galleries on an ecommerce site are proving to be an effective way to build interest, expand reach, and improve conversion rates. There are tools out there to help you track the engagement and see how well endeavors like this are really working.

TJ Welsh recommends:

Mystery Solved: Why Mobile Safari Searchers Appear To Come “Direct” To Sites Rather Than Via Google

There have been some “goings on” with people using Safari in iOS 6 and searching on Google. It seems that they have been appearing to publishers as if they went directly to their sites instead of being referred there through the search engine. Why is mobile Safari so insistent on acting out when other browsers pass on the necessary information? Check this article out to get some insight.