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This week’s Online Content Collective features articles that are all related to the process of content marketing, with an emphasis on keywords, research and relationships. We’ll start by exploring Raven’s new keyword rankings tool in addition to a few elements of its redesigned internet-marketing platform. Next we will be sifting through Content tools that can be used to boost search performance. We will be tying it all together with an article written by one of our own directors that was recently published on Social Media Today.

Ryan Hanvey Recommends:

Meet the New Raven Tools

As far as content strategy goes, staying on top of keyword ranking data is a necessary part of an effective campaign. Raven’s new keyword tool helps us accomplish this with extensive data that provides insight into the conversion process. This ranking tool reports average ranking data from Google and Bing webmaster tools to give us visual representations of several things, which include:

  • Click-through-rates
  • Impressions
  • Visits
  • Search Volume
  • Conversions Data

Raven has also recently made some improvements to their marketing platform. These enhancements include new vertical navigation, updated options for tool organization, advanced segment reporting in Google Analytics and campaign information storage.

Andy Eliason Recommends:

19 Content Tools to Boost Your Search Performance

The process of keyword selection would be a daunting task without the help of research tools. These research instruments are scattered all over the web, but if you want to save yourself some time then you should use this article as a starting point. The tools that are discussed are beneficial for researching core keywords, evaluating competitor’s keywords and content optimization.

In addition to keyword research and optimization tools, the article suggests several other tools that involve web analytics, SEO management, evaluating on-page SEO and tracking links. These tools cover a wide range of functions and can be use for the various elements involved in effective search and social marketing.


Shemmah Al-Darweesh Recommends:

Content Marketing and Relationship Management by Brian Jensen

There is a growing surge in the popularity of content marketing, which is understandable when you consider that the overall process can result in lead generation, brand awareness and customer loyalty. Content marketing provides an opportunity to interact, connect and build relationships with people. If you can accomplish this then you will reap the benefits of a successful content marketing campaign.

Our Director of Traffic Acquisition, Brian Jensen, has crafted an article about the significance of relationships in content marketing strategy. Brian presents the case for relationship building in the outreach, promotion and engagement phases of content marketing. Read his post to identify vital steps that can be taken to improve the visibility, impact and engagement that you can attain with your content.