There are several ways to obtain links on the Internet, through numerous different types of web pages. Some techniques to increase page ranking are difficult, while others are very simple. I would like to review a method for obtaining links that I would say is somewhere in the middle on the toughness scale, but if done right, can be very effective in increasing your search engine results page (SERPS) results.
Articles and blog posts make up much of the content on the Internet. However, the crazy thing about online articles is that you hardly ever know the source. Some articles are from every day bloggers, some from various types of researchers and some are from paid writing sources and other freelancing services. Nevertheless, whatever the source, it is still content. As long as it is not duplicate content, chances are Google will index it. Along with the content, if you can include some good anchor-text links that tell what the article is focusing on, it often helps Google in the indexing process.
Once you have your article, now it is a question of where to post it. There are several different ways for submitting articles on the Internet. There are blogs, directories, free website services (weebly.com, wordpress.com, blogger.com, yola.com), and even some services that specifically take article submissions (ezinearticles.com and squidoo.com, just to name a couple). Each has their different pros and cons.
A major factor to consider when choosing where to post your article is whether you want to go for quality or quantity. I have had an ezinearticles.com article get a PR2 rank after getting just a few outside links to it; which led me to believe that Google looks at these articles on ezinearticles.com as higher quality.
Whether you decide to go for quality, quantity, paid or free services, articles can be a great source for obtaining links all over the web. Give them a shot! It could be a nice break from the tedious task of requesting links for link building.