The first three presentations set the stage for the rest of Thursday’s speakers, so we all came back from lunch with pretty high expectations. I would have to say that those expectations were fully met. So here are the final four presentations focused on different aspects of paid search and AdWords marketing.
SLC|DMC took a different approach this year, but it was still filled with great insights and important discussions from industry authorities and insiders. Last year, we fit a full range of internet marketing topics into a single day, punctuated by keynote address by the likes of Lee Odden and Cyrus Shepard. This year, we split the conference into two days, and one would address paid search marketing while the other would look at organic SEO.
Video marketing continues to grow as a powerful tool for attracting new customers and building a community. Studies continue to show how videos in emails and on landing pages can increase leads and conversions by significant amounts, and users seem more likely to take action after viewing some kind of relevant video. What that all means is that this is a great opportunity for you to grow your audience and see increased traffic.
Here is the list of 11 video types you should be making, or at least consider making, for your company, brand, or product.Which one is best for SEO, you might ask? The big surprise is that it really doesn’t matter to a search engine what the content is, or how it's created. Any of these styles can perform well in the search engines if you optimize your videos properly . Not all will target organic search traffic, though, so optimization might focus on the style or message of the video.
Without further ado, here’s the list.
WHAT IS NET NEUTRALITY?
Net Neutrality is the concept that Internet Service Providers, such as Comcast, AT&T, and CenturyLink, and governments should treat all data on the Internet equally, not discriminating or charging differentially by user content, site, platform, application, type of attached equipment, or mode of communication. Net Neutrality proponents posit that everyone should be charged the same amount for the same services and usage.
There comes a time in any company’s marketing efforts when they reach Peak Social – that point at which they’ve hit the maximum rate of extraction from their social media efforts and can only enter a state of terminal decline from there.
How do you know if a website is secure? It’s easy to tell. You can check the URL address for the cute little “S” at the end of the HTTP and the padlock icon next to it.
Seth Godin has a knack for being concise. Some of his posts are only a couple of lines long.
With a new year comes new trends. Trends such as, who knew that millions of “Belieber” fans were right, hotels are adding “Mini Fashion Bars” in rooms where guests can choose curated fashion items to wear, and many stores are going to upset the shopping masses this Christmas by closing on black Friday. No matter how important, or completely unimportant, these trends may be there will be some for 2016 in digital marketing that will change the online world.
The end of this year should see Google rolling out its new Penguin update, which is said to include some real-time elements that could significantly change the game for link building strategies in 2016.
Adding an image to your website is not as simple as just uploading and clicking the publish button. Of course, that is an option--you can do it the lazy way--but if you want a perfectly optimized website and favored search results, there are a few things you need to do to make sure that the images are optimized before you publish them. You may find it tedious and annoying, and time consuming, but taking the time to do this right will be worth it when you see your A+ grade on Google and Bing Webmaster Tools and are rewarded with stellar search rankings.