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Sep 3, 2015 / by Andy Eliason

Duane Forrester Keynote: The Future of Digital Marketing – SLC|SEM Digital Marketing Conference 2015

We returned to the main hall for the first of the final two keynotes. Duane Forrester, Senior Product Manager for Bing, started by asking what is at stake over the next 10 to 15 years. The next slide that came up pointed out that 7 trillion dollars was at stake.

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Sep 3, 2015 / by Andy Eliason

David Locke Keynote: Extending the Moment – SLC|SEM Digital Marketing Conference 2015

The afternoon sessions started off with a keynote from David Locke, the radio voice for the Utah Jazz.

You may note that the words SEO, SEM, digital marketing, or even marketer are not listed in his job title. In fact, the

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Sep 3, 2015 / by Andy Eliason

Cyrus Shepard Keynote: Human Optimized SEO – SLC|SEM Digital Marketing Conference 2015

SLC|SEM has been a big part of the digital marketing community in Utah for the last four years or so, and yesterday they hosted the Digital Marketing Conference for 2015, bringing in some industry leaders and insiders for a day of education and networking. We kicked off the conference with

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Jul 28, 2015 / by Megan Fludd

3 Big-Name Companies You Should Take Social Media Lessons From

Okay, so Starbucks isn’t exactly hosting a presentation on “Social Media 101,” but if you watch carefully, there any many companies that are excelling with social media in ways that you easily can too. Large corporations often have expansive budgets and resources for their social media efforts that small businesses

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May 20, 2015 / by Melissa McGibbon

The Top 50 Most Socially Shared Twitter Marketing Articles for the Past 6 Months

Twitter can be an extremely powerful tool in your digital marketing arsenal. With so many people claiming to be experts on the subject it can be hard to decipher who really knows what they are talking about. How do you know who the real players are and what advice to

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May 13, 2015 / by Melissa McGibbon

Facebook Introduces Instant Articles

On Wednesday, Facebook announced the launch of its new Instant Articles feature, which allows nine partnering media companies to publish articles directly to the Facebook platform. Instant Arrticles allows news organizations to reach Facebook users directly, but enables Facebook to maintain control over revenue, content, and layout. The long awaited

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Feb 26, 2015 / by Melissa McGibbon

Update: Google begins using information from indexed apps as ranking factor

From Google's Official Webmaster Central Blog:

As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns. In the past, we’ve made updates to ensure a site is configured properly and viewable on modern devices. We’ve made it easier for users to find

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Feb 5, 2015 / by Melissa McGibbon

5 Ways to Destroy Business Credibility in Less Than One Minute

Are you guilty of neglecting your website and online presence? According to a web credibility study done by Stanford University, 75% of users admit to making judgments about a company’s credibility based on a website’s design. Moreover, there is mounting evidence that brands with little to no social media

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Dec 18, 2014 / by Stephanie De Leon Patterson

Old-timey SEO Strategies (and why we don’t do them anymore)

SEO has come a long way since the 90s. “Content is king” is the ruling voice today, but that has not always been the case. Long before Google, there was a time where it seemed there were no rules. Even after Google was founded, all was quiet for the first

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Dec 8, 2014 / by Melissa McGibbon

Google Algorithm Update Promotes Mobile-Friendly Searching

Does your site pass the mobile-friendly test?

While you were busy shopping for your Thanksgiving turkey Google quietly implemented another algorithm that affects websites that haven’t converted to a responsive (mobile-friendly) platform. If your website is not optimized for mobile traffic, you need to make it a priority. Google anticipates that

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