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May 16, 2014 / by Joe Amadon

The Right to Be Forgotten: Striking Results from Google

The

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May 13, 2014 / by Andy Eliason

Online Content Collective, May 9, 2014 – Content Marketing

 

This week’s Online Content Collective is all about getting more from your content marketing – with an emphasis on blogging. As more and more companies commit to larger content marketing campaigns, you need to do what you can to stand out. This might mean tweaking your posts to be more

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May 12, 2014 / by Shilah Anderson

How Social Media Impacts the Way People Search Online

As social media has grown in popularity over the past few years, it quickly found a match made in heaven. Never was there a better suited partnership than that of SEO and social media.

The social floodgates burst wide open with sites like Facebook, Twitter, and Pintrest, and keeping up with

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May 8, 2014 / by Joe Amadon

How to Find the One: Selecting the Right 3rd Party for Any Business Function

Any business, large or small, is going to work with a 3rd party to provide some sort of business function at some point in time. It just makes sense to, as a business should focus on doing what it does exceptionally well. Let other experts fill in the gaps, because

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May 1, 2014 / by Shemmah Al-Darweesh

Online Content Collective, May 1, 2014 - Marketing

Achieving a Balanced Marketing Approach

Trends in the marketing industry, especially online marketing, are subject to steady and sometimes rapid change. Old strategies lose their effectiveness and in some cases harm the long-term success of a marketing campaign. This is why many marketers are striving to strike a balance with a

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Apr 29, 2014 / by Joe Amadon

Building a Business on Borrowed Ground

In March, Search Engine Roundtable ran a piece about a link buying discussion happening on Twitter. At the time a lot of the discussion centered on using a public forum to discuss tactics that Google is penalizing. And while we are often drawn to having these discussions around

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Apr 21, 2014 / by Joe Amadon

Online Content Collective, April 21, 2014 - Social

We’re all about Google+ this week with posts from Moz, Dejan SEO, and Distilled. We go from best practices to understanding the spread of a G+ post to an interview about authorship. And while authorship isn’t entirely within the realm of Social Media Marketing it does intersect, and if you’re

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Apr 10, 2014 / by Joe Amadon

Online Content Collective, April 10, 2014 - Conversion

“Your brain is another good resource.”
-Ian Lurie

Empathy. It is probably the most useful, yet under-utilized way to gain insights that drive business decisions. Case studies, analytics, tried and true methods are all great, but the ability to think from someone else’s perspective can go a long way towards helping you

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Apr 7, 2014 / by SEO.com

6 Ways to Rank Higher on YouTube

It’s no secret that video is becoming more important to any company’s marketing strategy, and for many hosting these videos on YouTube makes the most sense. You can still feature your videos on your website, but it helps to also have a YouTube account and page. By letting your videos

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Apr 3, 2014 / by Shilah Anderson

Online Content Collective, April 3, 2014 - SEO

This week’s online content collective focuses on building on the conversation and fixing the misperceptions of what SEO is, where it’s going, and how we can keep it alive in the minds of our clients and our employees. Here is my favorite post of the day. It holds nothing back

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