Content is king when it comes to a successful marketing campaign. We all know this and we would all like to believe that the content we provide our consumers is the most useful information possible. The difficulty of the situation is judging how to balance the need for those ever-lasting
On September 24th I had the opportunity to participate in a webinar hosted by David Malmborg from Right Intel. We discussed five important data points that are really good leading indicators of your eventual success (or unfortunate misfires) in content marketing. These are important metrics, but too many companies don’t pay any
There was a time when companies would specifically hire a digital marketing specialist to handle those aspects of a marketing plan – and rarely would that person have much to do with the rest of the marketing team. Things have changed a lot in the last few years, though, because
On September 24, our VP of Client Services, Claye Stokes, was invited to participate in Right Intel’s latest webinar to discuss marketing data points that act as “leading indicators” of your eventual successes or challenges. Most companies fail to track these numbers, even though they play an integral part in most content marketing campaigns.
In the recently released Searchmetrics Ranking Factors Study, the case for quality content is once again highlighted as a critical SEO component. There should be any number of people out there who are rolling their eyes right about now, thinking: not another post about how “content is king.” We’ve
Today we have our second guest post from Julia McCoy, CEO of Express Writers.
You’ve purchased your domain and written up product descriptions, an about page, and, of course, the homepage, but it seems that your website is hardly getting any views. You might even notice that you get a few visitors,
Today, it seems impossible to imagine a world without the Internet and the everyday conveniences it provides. Ecommerce, for example, is one of those things that has changed the way we think about purchasing everything from personal electronics and fashions to major additions to a person’s home. Simply put, it
For the real low-down on how SSL now affects your search engine rankings, we went to the pros to find out more. This post is from the experts over at DigiCert.
On August 6, Google announced that they are now giving ranking boosts to sites secured with SSL. This initiative,
Today we have a special guest post from Julia McCoy, CEO of Express Writers.
There are lots of ways content is extremely beneficial for Google rankings, but one fail-proof ranking opportunity is through original, well-written local keyword-optimized landing pages. If, for example, someone was to search for "Atlanta bathroom plumbing," a well-written, 800-word
Do you enjoy being barked at by glinty-eyed sales associates? Neither do your customers. One-way promotional messages have taken a hard fall thanks to the interactive nature of the internet. This is especially prevalent with social media, which has made it possible for consumers to rapidly connect online and speak