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Oct 22, 2012 / by Greg Shuey

Site Search In Google Analytics: This Report Is MONEY!

The data I get using Site Search in Google Analytics makes this one of my favorite reports to look at and digest on a regular basis. Why? Because this data shows you exactly what your visitors are looking for when they come to your website. Knowing what your visitors

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Aug 28, 2012 / by Greg Shuey

Tracking Both Online & Offline Marketing Efforts Through Call Tracking And Web Analytics

Being able to track the success of any marketing campaign, whether online or offline, is crucial to the growth of your business. Tracking every marketing campaign, will help you to determine which marketing channels produce a return on investment and which which will destroy your marketing funds in a hurry.


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Jul 23, 2012 / by Claye Stokes

How To Pull Custom Google Analytics Reports Into Google Spreadsheets

Who isn't loving the new version of Google Analytics? It's clean, it's fast, and the navigation lets you dive deep in one click instead of 10 billion. If I had only one complaint (and I might have a couple more), it would be that we've lost the ability to easily see

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Jun 20, 2012 / by Claye Stokes

Using Google Analytics for Conversion Optimization Webinar Recap

Thanks to everyone that attended the Google analytics webinar last week!

It was filled with some great questions and discussion. Specifically, we talked about actionable ways to use Google Analytics to measure and improve conversion rates. I stuck to the topic of analytics, and didn’t talk about any of the usual CRO

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Sep 2, 2011 / by Claye Stokes

2 New Google Analytics Reports for SEO

I love tools that provide increased clarity in organic search campaign performance, and I also love finding new ways to use data to report the value of organic search to clients more clearly and precisely.

The GA team has been busy rolling out fancy new reports and features all summer, and

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Aug 26, 2010 / by Scott Smoot

Building Tracking URLs for Google Analytics

This tactic is not really new. In fact, it’s quite old by Internet and SEO standards (being a couple years now). Nevertheless, I see the problem of bad data flowing into Google analytics with enough regularity that I think this deserves some review.

Don't Blindly Trust your Data

Too often, webmasters and

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Jun 22, 2010 / by Nathan Blair

Your Website Visitors Are Talking to You

Continuously improving your Web presence to increase ROI should be the goal, right? OK, but how do you get your potential customers to talk to you so you know what to improve? If you are willing to dig into

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Feb 20, 2009 / by Scott Smoot

Web Counters are so 90's

If you have a website, it's pretty much a given that you have analytics software for your site. Over just a few years, the software and capability of measuring the varied statistics of your site have gone from rudimentary, to

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