<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=763991110377089&amp;ev=PageView&amp;noscript=1">

Update: Google begins using information from indexed apps as ranking factor

Feb 26, 2015 / by Melissa McGibbon

photo.pngFrom Google's Official Webmaster Central Blog:

As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns. In the past, we’ve made updates to ensure a site is configured properly and viewable on modern devices. We’ve made it easier for users to find mobile-friendly web pages and we’ve introduced App Indexing to surface useful content from apps.

More relevant app content in search results

Starting today, we will begin to use information from indexed apps as a factor in ranking for signed-in users who have the app installed. As a result, we may now surface content from indexed apps more prominently in search. To find out how to implement App Indexing, which allows us to surface this information in search results, have a look at our step-by-step guide on the developer site.

Topics: Webmaster Tools

Melissa McGibbon

Written by Melissa McGibbon

Melissa McGibbon is an award-winning journalist and a digital marketing expert. She is usually in search of adventure--or a cute puppy.

Let us improve your online marketing results

We have increased traffic, leads, and sales for well-known companies—including Dell, Mrs Fields Cookies, Hotels.com and H&R Block.

Plus for hundreds of local smaller companies like dentists, plumbers, dermatologists, etc.

Find out how to work with us  

Subscribe to Email Updates