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Small Business and Marketing [Infographic]

Jan 17, 2012 / by Darin Berntson

What’s your small business SEO strategy? If you’re like the many small business owners, you may be wondering how you can leverage the power of social media and online marketing to get ahead. In fact, only about 27 percent of small businesses have a current SEO plan, and when you combine that surprisingly low figure with fact that only about 40 percent of marketers are using mobile marketing tactics, it’s easy to see how sound search engine optimization practices could help you get a leg up on the competition.

Small business owners are an incredibly diverse group of people who know a lot about their chosen fields. Slightly less than half of all small businesses have more than one owner, and sixty percent of small business owners have worked in their industry for more than 20 years. That’s a lot of total combined experience. These owners are always looking for new ways to connect to their customers and clients and grow their businesses.


About 63 percent of small businesses find that social media is a good way to increase customer loyalty, and 27 percent plan to increase their investment in social media. When it comes to the impact of social media, 40 percent of small businesses find it helpful for customer reviews, 30 percent find useful for correcting problems brought up by customers, 18 percent find that it gives them a chance to defend against negative publicity, and only 5 percent feel that social media has hurt their image more than helped. If used correctly, it’s clear that social media generally has an overall positive effect on small businesses.

If your small business is one of the 52 percent that plan to increase their SEO budget, it’s important to make the most of your investment by implementing a sound small business SEO plan. You can do that with the assistance of an SEO company with lots of experience in managing successful small business SEO campaigns.

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  • SEO Attachment: The State of Marketing 2011: Unica’s Annual Survey of Marketers
  • SEO Attachment: 2012 Search Marketing Benchmark Report: SEO.com Takeaways
  • SEO Attachment: The State of Marketing 2011: Unica’s Annual Survey of Marketers PPTX (survey based on 300 online & direct marketers)
  • http://www.legalzoom.com/business-management/promoting-your-business/cost-marketing-what-is
  • http://www.networksolutions.com/smallbusiness/wpcontent/files/Homepreneurs_A_Vital_Economic_Force.pdf?channelid=P99C425S627N0B142A1D38E0000V100
  • http://www.thegrowblog.com/content/online-marketing-beats-offline-marketing-highest-roi
  • http://www.smallbusinesssem.com/more-bad-news-for-yellow-pages/3679/

Topics: Blog Content Marketing

Darin Berntson

Written by Darin Berntson

Darin "Doc" Berntson is the former Senior Community Manager for SEO.com. He oversaw SEO.com's content strategies and social media department. He can be found at many events locally and nationally as an attendee, or a speaker.

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